How Do You Stop Obsessing?
Summary
- Every product initially launched will suck, and that's normal.
- The goal isn't to win right away, but to learn from the process.
- I emphasize putting out a large volume of content to see what works.
- For instance, we release 450 pieces of content a week.
- Analyzing performance metrics helps identify what content performs best.
- The strategy is to produce more of what's working and less of what isn't.
- Repeating this process consistently will lead to faster learning and improvement.
Video
How To Take Action
I would suggest starting by embracing the idea that your first few products or pieces of content will likely not be perfect. That’s totally normal—it’s all part of the learning process.
A good way of doing this is to focus on producing a high volume of content. Don’t get bogged down trying to make everything perfect. Instead, aim to consistently release a large amount of content. For example, if you can manage to put out even a small fraction of what we do—say, 5-10 pieces per week—this will give you a lot more data to analyze and learn from.
Once you have content out there, pay close attention to the performance metrics. Look at what’s working. Are certain types of posts getting more engagement? Are particular products driving more interest? Use these insights to guide your future efforts. Double down on what’s showing promise and cut back on what isn't.
Repeating this process over and over will help you to improve much faster. The key here is consistency. Doing this week in and week out will equip you with invaluable knowledge and experience.
In short:
- Accept that early efforts won’t be perfect.
- Focus on high volume rather than perfection.
- Analyze performance metrics to see what’s working.
- Produce more of what works and less of what doesn’t.
- Repeat consistently to accelerate learning and improvement.
You don’t need a big budget or a ton of time; just get started and keep going.
Full Transcript
every product sucks that you launch like there's no way that your first try it anything is good and so the point is not to get it out and then win the point is to get it out and then learn we put out 450 pieces of content a week I don't know which ones are going to hit we just put the best ones out we can and we learn and we review the metrics and we say let's do more of the stuff that worked and less of the stuff that didn't work we just keep doing that over and over and over again so expect that it will not perform and then learn and then just do a shitload of it and then you'll learn faster
