How I Come Up With Winning Ads
Summary
- Start by using relatable and real-life scenarios to make advertisements more appealing. An ad can feature a simple iPhone selfie with a relatable situation, like earning money from a handbag.
- Consider creating ads showcasing funny, engaging stories. An example could be a woman buying lots of purses and then revealing she funds it with a particular service or product.
- Utilize low-investment, high-return advertisement strategies. Right now, less polished content, such as videos shot on an iPhone, is performing better across various businesses.
- Experiment with more produced ads later, once you have tested and validated the effectiveness of simpler, less costly options.
Video
How To Take Action
I would suggest starting with relatable, real-life scenarios for your ads. Think of something simple, like using your phone to take a quick selfie video. Maybe you show how you earned some money or improved your life with your product or service. This doesn't need to be fancy. Realness can really connect with people.
A good way of doing this is to tell a funny, engaging story. Imagine a scene where a person is buying lots of something, like purses, and they reveal how they afford it with your product or service. This adds humor and shows the product’s value at the same time.
Focus on low-investment, high-return strategies first. Videos shot on phones, like iPhones, are doing really well right now for lots of businesses. They’re simple, direct, and relatable. You can make these without spending a lot of time or money.
Once you’ve tested these simpler ideas and see what works, then you can try experimenting with more polished, produced content. But always start simple to see what your audience likes most.
Using these straightforward approaches can help draw people in and show off your product without needing a lot of resources. It’s all about being authentic and engaging with your audience in a way they understand.
Full Transcript
if I think of an ad that would compel me iPhone selfie girl just like I make money on this bag does your bag make money for you cuz mine do so that's the first kind I would try and then the second kind I think of is like a more produced which you can try later cuz like Loi is actually converting better for like pretty much all business across the board right now like it's an iPhone if I did like a highdef one it would be something funny almost like a girl buying all these purses like a hoarder trying to hide them from her husband and then she like Googles your website and she finds and she's like oh my God and then it's like one day her husband comes home and she's got all this stuff laying out and he's like how do you pay for that and she's like with this
