How I Would Scale Marketing Agencies

Summary

• Getting the right clients is key to success in digital marketing.
• I have friends with agencies worth hundreds of millions to billions of dollars.
• They succeed by moving up the food chain to better clients.
• Clients need to make money for you to keep their business.
• Focus on clients for whom money isn't an issue.
• It may not start this way, but you can work your way up to this level.

Video

How To Take Action

I would suggest implementing a strategy to get the right clients first. Start by identifying small businesses or entrepreneurs who have the potential to grow and see the value in investing in digital marketing. These clients may not have unlimited budgets, but they should understand the importance of marketing and be willing to spend within their means.

Next, focus your efforts on delivering results that make these clients money. Show them the return on investment (ROI) they get from your services. If they are profiting, they will continue to work with you. Keep track of key performance indicators (KPIs) and present these results regularly so clients can see tangible benefits.

A good way of doing this is to offer a small-scale, low-cost trial period. This allows you to demonstrate the potential of your services without requiring a big upfront commitment from the client. Once they see the value, they’ll be more willing to invest more.

Another thing to remember is to gradually move up the food chain. Look for opportunities to work with larger clients as you build a track record of success. Ask for referrals from your current clients, especially if they’re happy with your work. Referrals can open doors to higher-paying clients who see money as less of an issue.

Lastly, always aim to improve your skills and stay updated with the latest trends in digital marketing. This makes you more valuable to higher-level clients and ensures you can deliver the best results possible.

By focusing on these steps, you can work your way from small clients to more significant accounts, leading to a more successful and lucrative business.

Quotes by Leila Hormozi

"The biggest thing is getting the clients"

– Leila Hormozi

"You know I don't have that; I would say that"

– Leila Hormozi

"Just keep going up the food chain of clients"

– Leila Hormozi

"Nobody wants you to market if they're not making money"

– Leila Hormozi

"It’s not going to start there but it can end there"

– Leila Hormozi

Full Transcript

somebody a blueprint for digital marketing agencies stepbystep success you know I don't have that I would say that the biggest thing is getting the clients right I have multiple friends who have like hundred million doll billion dollar agencies yeah they just keep going up the food chain of clients nobody wants you to Market if they're not making money yeah and so you just need people who money is not a problem it's not going to start there but it can end there so it's like just keep working your way up is what I would do