How the Barbarians Took Down Rome
Summary
- You don't beat giants by becoming them; chip away at their edges.
- Empires fall bit by bit, not all at once.
- If you're trying to teach business, you probably won't compete with me due to experience and credibility.
- Instead, focus on niche areas where you can excel, like registered dietitian insurance billing.
Video
How To Take Action
I would suggest implementing small but impactful changes to make a big difference over time. Start by identifying the niche areas where you have an edge. You don’t need to go head-to-head with big players in your industry. Instead, focus on a specific aspect where you can shine.
For example, if you’re a small business or an entrepreneur, think about a unique service or product that the bigger guys overlook. Maybe it’s something as specific as "registered dietitian insurance billing." Specializing in an under-served area can set you apart and establish you as an expert in that field.
A good way of doing this is to start small and grow from there. Begin by learning as much as you can about your niche. Use free online resources such as articles, videos, and community forums. Once you become knowledgeable, start sharing that knowledge. You can create blog posts, social media content, or even a small e-book. This doesn’t cost much but can add a lot of value.
Next, connect with potential customers or clients directly. Use social media platforms like LinkedIn or industry-specific forums to engage with your target audience. This is a low-cost strategy that can yield high returns. Offer free consultations or trial services to build trust and demonstrate your expertise.
Finally, always keep refining your niche focus. As you gain more knowledge and experience, look for ways to add even more value. Maybe you can develop specialized tools or offer advanced courses. The key is to start small, keep improving, and chip away at the edges until you carve out your unique space.
Full Transcript
you beat Rome not by trying to become Rome but you start snipping away at the borders like that's how the barbarians beat Rome and that's how Empires get destroyed is one little bite at a time most of you are trying to like teach business for example you're not going to compete with me and I'm not saying that as a self-aggrandizing comment I'm saying it is just like a reality you haven't necessarily done the same amount and so you're not going to have the same level of credibility but like you can beat me at registered dietitian insurance billing because I have no idea
