How This Business Does $10M/Month

Summary

• We have a company structured with a course and a coaching program.
• This company is currently making $10 million a month.
• The course teaches people how to do something specific.
• The group coaching provides the same information but with additional hands-on help.
• The course targets people who want to learn but might not take action on their own.
• Many people buy courses but don't actually follow through with them.
• The coaching program is designed to help these people get past common sticking points.
• When people get stuck, that's a good time to offer the coaching program as an upsell.
• The value of the coaching program is that it offers more personalized assistance to help people make progress.

Video

How To Take Action

Implementing Effective Courses and Coaching Programs

I would suggest implementing a strategy where you start with creating a simple, clear, and actionable course that teaches something specific. Make the content easy to follow and break it down into small, manageable steps.

A good way to ensure people stay engaged with your course is to identify common sticking points where learners tend to get stuck. When you pinpoint these areas, you can prepare helpful tips or mini-guides to keep them moving forward.

To add more value without incurring much cost, consider starting a group coaching session. This can be done online through video calls and is much less expensive than individual coaching. Offer this as an option for people who are struggling to complete the course. You just need to make sure the coaching provides personalized help and addresses their specific sticking points.

When you notice that someone hasn’t made progress with your course, reach out personally. An email or a message asking if they need help can prompt them to act. You can then suggest joining the group coaching session for extra support.

Another key point is to keep your group coaching sessions interactive. Encourage questions and active participation. This personalized assistance will help people move past hurdles and make significant progress.

Don’t forget to highlight success stories from your course and coaching sessions. When people see that others have succeeded, they’ll be more motivated to push through their challenges.

Finally, always collect feedback. Ask your participants what worked for them and what didn’t. Use this information to continually improve your course and coaching program, ensuring they meet the needs of your audience effectively.

Quotes by Leila Hormozi

"We have a company right now that has the exact same like here's a course and then here's the coaching and that company's going to do 10 million this month"

• • Leila Hormozi *

"The course is this is how you do it the group coaching is the exact same value proposition except it's not this is how you do it it's this is how you do it and will help you"

• • Leila Hormozi *

"The value prop is like hey did you buy the course and are you doing anything have you started have you made the first slide"

• • Leila Hormozi *

"Everyone like has a spot on the program where it's like everyone gets stuck here"

• • Leila Hormozi *

"That's the point in which you insert with the upsell and you say great we see that you're stuck a lot of people actually need more Hands-On help and that's why we have this group coaching program"

• • Leila Hormozi *

Full Transcript

we have a company right now that has the exact same like here's a course and then here's the coaching and that company's going to do 10 million this month this is where the 10 million comes from the course is this is how you do it the group coaching is the exact same value proposition except it's not this is how you do it it's this is how you do it and will help you that's all think about all those people that buy your course that never do jack the value prop is like hey did you buy the course and are you doing anything have you started have you made the first slide everyone like has a spot on the program where it's like everyone gets stuck here that's the point in which you insert with the upsell and you say great we see that you're stuck a lot of people actually need more Hands-On help and that's why we have this group coaching program