How to Attract The Right People to Your Business
Summary
- The best way to attract the right people is to show them the effort you put in when they weren’t looking.
- If I get on a call with someone and they’ve prepared for 10 to 20 hours, they don’t need to sell me hard. I can see their value immediately.
- When someone tries to sell me without having done any preparation, it’s a turn-off.
- Effort and preparation before a meeting can seal the deal more effectively than fancy words during the sell.
Video
How To Take Action
I would suggest implementing a few strategies to attract the right people for your business or personal growth. Focus on low-cost and high-value items first.
Make sure you prepare thoroughly before any important meeting or call. Spend a good amount of time—10 to 20 hours if possible—researching and understanding the person or company you are going to talk to. This preparation shows your effort and commitment, making it easier to showcase your value.
Create a habit of doing your homework before any interaction. Use resources like LinkedIn, company websites, and industry reports to gather information. This pre-meeting effort can help you ask insightful questions and provide relevant solutions, making it clear that you are serious about collaboration.
Document your research and preparation in a concise manner. Have notes, bullet points, or even a small presentation ready. This will help you stay organized and make a strong impression during the conversation. People notice when you are well-prepared and this often seals the deal more than persuasive words could.
Finally, always follow up after meetings. A quick email summarizing the key points discussed, along with any next steps, shows professionalism and keeps the momentum going. This small action reinforces the effort you put in and builds trust.
By focusing on thorough preparation and clear follow-up, you can effectively attract and impress the right people without spending a lot of money or time. These strategies are simple but powerful ways to show your value and commitment upfront.
Full Transcript
the best bait for getting the right people is the effort that they know you put in when they weren't looking so if I go on the phone with someone and they have clearly 10 hours of preparation 20 hours of preparation for that call they don't need to sell me that hard I'm like I get it you've demonstrated in advance the value that you want to provide before we started working together whatever the bill is send the invoice team will take care of it let's start working together when someone spends all their time trying to sell me and I'm like what did you do to prepare and they're trying to overcome with their words you you already lost