How to Build Trust With Your Audience

Summary

• Monetizing an audience is okay as long as you keep your promises.
• Launching a product won't lead to a negative response if you've set the right expectations.
• It's important to meet, not necessarily exceed, the expectations you've set for your audience.
• Maintaining trust is about consistently meeting expectations, no matter how high they are.
• The cycle of setting and meeting expectations builds a reputation of trustworthiness.

Video

How To Take Action

I would suggest starting with what you've already promised your audience. Make sure you keep those promises, every single one of them. That's how you build trust. If you're launching a product, be clear about what it will do and deliver exactly that. Don't worry about going above and beyond just yet, just focus on meeting those set expectations.

Here's a simple plan:

1. List Promises: Write down every promise you've made to your audience. These could be the quality of your products, the outcomes they'll achieve, or how you'll support them.

2. Check Deliverables: Go through your list and check off what you've already delivered. If there's anything you haven't yet fulfilled, focus on those items first.

3. Set Clear Expectations for New Offers: If you're introducing a new product or service, be super clear about what it will and won't do. This helps manage your audience's expectations from the start.

4. Follow Through: Make sure whatever you said the product would do, it does. This is where you put in the work to meet the expectations you've set.

5. Repeat the Cycle: Keep setting expectations, then meeting them. Do this over and over, and your audience will come to see you as trustworthy.

Remember, it's not about how many promises you make, but about sticking to what you've committed to. Keep it simple, focus on what you can control, and always, always follow through. This is what builds a reputation for being reliable and trustworthy. That's how you maintain a positive relationship with your audience, even when you're monetizing your offerings.

Quotes by Alex Hormozi

"I don't think there's anything wrong with monetizing an audience"

– Alex Hormozi

"It really comes down to keeping promises"

– Alex Hormozi

"I used to think like you have to exceed expectations but now I think that it's really just like can you perfectly meet the expectations"

– Alex Hormozi

"You try and set them and meet them and you do that cycle as many times you can"

– Alex Hormozi

"Their predictive measure of trust with you is that you are trustworthy because you keep your promises"

– Alex Hormozi

Full Transcript

to be clear I don't think there's anything wrong with monetizing an audience it really comes down to keeping promises for example I will probably be launching some product at some point in the in the future I don't think that I will have any negative response to it and so it really just comes down to like what have you promised or what expectations have you sat and then are you meeting those expectations my view on this has shifted a little bit over time is I used to think like you have to exceed expectations but now I think that it's really just like can you perfectly meet the expectations the person has now somebody might have really high expectations but you try and set them and meet them and you do that cycle as many times you can so that their predictive measure of trust with you is that you are trustworthy because you keep your promises