How to Decide What to Share

Summary

• When deciding to share something about your brand, ask yourself if the potential gains outweigh the losses.
• Accept that making changes or revealing personal aspects will inevitably result in losing some of your audience.
• It's important to do the math and consider if you will ultimately attract more of the audience you desire.
• For example, I chose to share my plastic surgery journey very openly on social media.
• My decision was based on my belief that authenticity would resonate with my true audience.
• As a result of being open about my surgery, my female following significantly increased, which aligned with my goal of connecting more with a female audience.
• Despite knowing that some male followers might disengage, the trade-off was valuable because the net gain was a larger, more engaged female following.
• Sharing genuine experiences can be a strategic move if it helps you connect with your target demographic.

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How To Take Action

I would suggest thinking carefully before sharing something about your brand. Ask yourself if it's worth it. Will you gain more than you lose? Remember, you can't please everyone, and that's okay. It's about finding the people who really get you and your brand.

For me, being honest about my life, like talking about my plastic surgery, helped me connect with more women. It was a choice I made because I wanted a stronger bond with female followers. Even though I knew some guys might stop following me, I was okay with that. The women who liked my honesty made up for it.

So, if you're thinking about sharing something personal or making a big change, do the math. Will it help you connect with more of the right people? If the answer is yes, it might be a smart move.

It's important to be true to who you are. If you're real with your audience, you might just find that your true fans will love you even more. And those who leave? They were never really your fans to begin with. Focus on the people who stick around – they are the ones who matter most.

In summary, consider these steps for your business or personal growth:

1. Think about what you want to share and why.
2. Be honest with yourself about the potential gains and losses.
3. Make sure it aligns with your goals, like attracting a certain audience.
4. Share your truth and let it bring you closer to people who share your values.

This way, you'll grow your brand or yourself with the right people by your side.

Quotes by Leila Hormozi

"when you're building a brand the question you have to ask yourself if you're like should I share this should I not am I going to gain more than I lose"

– Leila Hormozi

"it's a matter of trading up"

– Leila Hormozi

"you will always lose some of an audience when you do something different"

– Leila Hormozi

"have you done the math will you gain more"

– Leila Hormozi

"for the people who really Vibe with me they will like that"

– Leila Hormozi

Full Transcript

when you're building a brand the question you have to ask yourself if you're like should I share this should I not am I going to gain more than I lose it's a matter of trading up you will always lose some of an audience when you do something different but the question is have you done the math will you gain more for example like I had my plastic surgery and I thought to myself how am I going to deal with that on social media you know what I'm going to just completely share everything I think that for the people who really Vibe with me they will like that and you know what happened my female following has like tripled even if I lose some of the men that are following me I would really like to have more of a female audience and so that decision for me I think was a good one like a net gain because in sharing that I gained more of the people I wanted