How to Get 100% of People to Buy
Summary
- I'm convinced that understanding all factors influencing purchases would lead to a 100% buy rate, but we lack every variable for each individual.
- The strategy I use is to try to strike as many of those "piano keys" or factors as possible to encourage people to buy.
- I address specific parts of this process in my materials, like creating the right offer in the "Offers Book" and identifying the target audience in the "Leads Book."
- My upcoming books will continue to tackle singular, important questions about the sales process.
Video
How To Take Action
I would suggest focusing on what your customer really needs to make a purchase. Imagine you're playing piano, each key is a reason someone might buy from you. We can't know every reason, but we can try to hit as many keys as we can.
Start by reading my "Offers Book" to make sure you're selling what people want. Then, check out my "Leads Book" to learn who you should sell to. Always remember, the goal is to help solve people's problems with your product or service.
Here's what you can do right now:
- Write down who your ideal customer is. Think about what problems they have and how you can solve them.
- Look at your offer. Does it give value? Make it so good that people feel like they're getting more than they're paying for.
- Practice talking about your offer in a simple way. Can you explain it so a friend or a kid would understand? That's how clear it should be.
- Ask your current customers why they bought from you. Use their answers to find more "piano keys."
- Plan for what you can do next. Maybe you'll read my books or work on connecting with more people who need what you offer.
Every change should make a big difference for not much cost. You don't need to do everything at once. Pick one "key" to work on, then move on to the next. Keep it up and more people will see why they should buy from you.
Quotes by Alex Hormozi
"I truly believe if you knew every single variable that it took for somebody to buy you get what 100% of people to buy"
– Alex Hormozi
"now the problem is that we don't have every variable every time for every person"
– Alex Hormozi
"we do the best approximation we can to hit as many of those piano keys to get them to purchase"
– Alex Hormozi
"that's how I approach all of them whether it's you know what do I figure out what to sell"
– Alex Hormozi
"who do I sell it to which is the leads book"
– Alex Hormozi
Full Transcript
I truly believe if you knew every single variable that it took for somebody to buy you get what 100% of people to buy now the problem is that we don't have every variable every time for every person that we do the best approximation we can to hit as many of those piano keys to get them to purchase that's how I approach all of them whether it's you know what do I figure out what to sell which is the offers book who do I sell it to which is the leads book and then you know future books will answer One Singular question
