How to Get People to Listen
Summary
- People gravitate towards evidence as a means of validating who to listen to; this simplifies the learning process for them.
- Comparing a regular teacher’s advice on investing to Warren Buffett’s shows that achievements and established credibility have significant influence on whom people trust for guidance.
- When a highly credible figure like Buffett offers advice, many individuals accept it without much scrutiny, bypassing the need to critically evaluate its validity.
- The perceived authority or success behind a message heavily dictates how much weight the message carries with an audience.
Video
How To Take Action
I would suggest focusing on building your evidence first. Just like how people listen to Warren Buffett without much question, aim to be the Warren Buffett in your field. This doesn't mean you have to be a billionaire, but you should show that you know what you're talking about. Think about what you're really good at and start collecting proof that you're great at it.
Here's a quick plan:
- List Your Accomplishments: Write down what you've achieved that's related to your business or personal growth. Achievements are your evidence.
- Share Your Success: Don't keep your achievements a secret. Share them on social media, on your website, or when you talk to people.
- Help Others For Free First: Give some of your best advice for free. This could be through a blog, a free guide, or a quick tip on social media. When people see it works, they'll trust you more.
- Ask for Testimonials: If you've helped someone, ask them to write a few words about their experience. This is solid evidence for others.
- Keep Learning and Improving: The more you know, the better your advice. Keep up with the latest in your field so your evidence stays strong.
This plan is cheap and doesn't take a lot of time, but it can really help you become someone people listen to. People trust results, so show them what you can do! Remember, it's not about being the best in the world, it's about being credible and helpful in your world.
Quotes by Alex Hormozi
"People use evidence as the first litmus test on who to listen to because it actually makes learning easier"
– Alex Hormozi
"It's kind of like the teacher who's teaching people to dollar cost average into the S&P 500"
– Alex Hormozi
"Why aren't people listening to my investing advice?"
– Alex Hormozi
"It's better than Warren Buffett's"
– Alex Hormozi
"If Warren Buffett gives investment advice, you're just like he probably knows more about this than I do"
– Alex Hormozi
Full Transcript
people use evidence as the first litmus test on who to listen to because it actually makes learning easier it's kind of like the the teacher who's teaching people to dollar cost average into thep 500 and being like why aren't people listening to my investing advice it's better than Warren Buffett's it's like sure it might be but you just forgot to build Brooker hathway if Warren Buffett gives investment advice you're just like he probably knows more about this than I do and I will basically take it as truth so it actually makes it lazier to learn because then you don't have to run it through a decision-making filter of how valid is this and so the context for the message becomes in my opinion the vast majority of what is received
