How to Grow an Audience if You Have 0 Followers
Summary
- I've learned that building a successful brand or podcast takes years of consistent effort, not just 90 days.
- When creating content, focus on delivering value based on your unique experiences and knowledge rather than simply mimicking what others have already done.
- Mastery in communication and subject matter comes over time; I expanded my podcast topics from gym management to general business, marketing, and sales as my own interests and expertise grew.
- It’s crucial to detach from immediate results and instead commit to the process of creating and learning over a long period—this is where real success develops.
- Consistent actions, not just outcomes, define success. Making daily posts and outreach efforts regardless of immediate returns cultivates the habit of consistency.
- The story of a colleague who found success through daily content production for six months emphasizes the importance of perseverance in building an online presence and business.
- Shifting focus from short-term gains to long-term process commitment can break the cycle of scarcity and abundance, leading to sustainable growth.
- Money won't be a constraint in your life if you develop the trait of enduring through long-term diligent effort without immediate rewards.
- Setting goals without committing to the actions necessary to achieve them, as most people do, won't make you unique or successful.
- I recommend investing in activities that contribute to your goals over an extended period, which also stabilizes self-esteem independently of fluctuating income.
- A decade-long commitment to a goal can lead to being perceived as an "overnight success," and maintaining focus on the process helps keep one grounded.
- Consistency in action reduces emotional ups and downs, which is essential for long-term success and personal well-being in business.
- After 400 podcast episodes, my following and influence have grown significantly, illustrating the power of long-term effort and content creation.
Video
How To Take Action
I would suggest focusing on delivering unique content based on what you know and what you're passionate about, not just copying others. Start small and be consistent. Here's what you need to do:
Commit to a Long-Term Process: Understand that success won't happen overnight. It might take years, so gear up for a long journey.
Be Consistent Every Single Day: Make daily posts or content related to your brand, no matter what. The action is the goal, not the immediate result.
Detach From Immediate Results: Focus on what you can control, like your effort and consistency, rather than the outcomes. This will keep you stable, even when income fluctuates.
Grow Through Action: Keep doing what you need to do, even when the results aren't showing yet. Your skills and knowledge will improve over time.
Learn and Evolve: As you grow in your business or personal development, expand your topics. Evolve with your interests and share that journey with your audience.
Expect Ups and Downs: Embrace the emotional roller coaster. By keeping your focus on consistent actions, these emotions won't sway you.
Be Patient and Persistent: If someone you knew made it big after six months of content creation, understand they had also put in years before that moment. You'll need that same patience and persistence.
Focus on Mastery: Over time, your improved communication skill and subject knowledge will naturally grow your brand or influence. Keep learning and getting better.
Remember, you can do this without spending a lot of money. Use what you have, and remember it's about the long game, not quick wins.
Quotes by Alex Hormozi
"Do more cool, and then you'll have cool stuff to talk about"
– Alex Hormozi
"If you think in days, the time's gonna pass no matter what. But if you can think in decades, when you make your goals, when that decade does pass, it'll show that you were thinking that way"
– Alex Hormozi
"You need to be able to do the doing without seeing the result of your doing"
– Alex Hormozi
"You have to keep doing it, and if you can keep doing things independent…one day it will"
– Alex Hormozi
"Every winner and every loser have the same goals"
– Alex Hormozi
Full Transcript
in 90 days they're somehow going to blow up in the beginning 150 episodes is just me talking about how to run a gym better i got a dm the other day somebody who's like yeah it's easy for you to build this brand because you already have this big audience i was like dude just start he was discouraged by the fact that he had no following he had no audience etc 99 of people who are watching this do more cool and then you'll have cool to talk about rather than regurgitating other people's stuff but for everyone who sees the overnight success right what i want you to do is go to my podcast and look at the time stamp of my first episode this 2017. five and a half six years ago it just now hit the top ten and in that six year period i did not miss every week one to three podcasts for six years and so people are making podcasts and thinking in 90 days they're somehow going to blow up when the reality is that you're finding your voice for the first year you're figuring out what way you communicate you're learning how to teach how to entertain how to present you're learning how to speak and you're also learning about the stuff that you're learning meantime right like in that period of time i might not have had as much stuff that was as cool in the beginning that applied to as many people because the first 150 episodes is just me talking about how to run a gym better right around 150 i started talking about marketing in general because that's what i was into at the time and then i started talking about sales and i started talking about business in general and m and things that as they've evolved over time and so the subject matter as well as my skill in delivering it both improved over that period of time and now the podcast is top 10 on entrepreneurship and very high ranked in business next to names that i i looked up to my whole career i'm like holy cow i'm like we're wait we just went about this guy that i've been looking up to my whole life it doesn't take 90 days it takes years if you think in days the time's gonna pass no matter what but if you can think in decades when you make your goals when that decade does pass it'll show that you were thinking that way right not the outcome the goal make the action the goal if the action is did i make the post did i make the reach outs every day then you're a success you check both boxes i want to tell you a quick story so there was a guy who started at the first gym with me same day all right and we've been friends since then and i started my gym and then he started his gym and he started changing gym so we went in parallel all right and he ended up selling those gyms and he wanted to go online he was like dude i need to build like a brand i was like dude you just need to start posting you know short form stuff making stuff that's valuable he posted every day for six months and then one video took off and then the next video took off and the next video took off and then all of a sudden now he's making a hundred thousand dollars a month from the content that he was making he'd already been doing business for nine years and then all of a sudden it took off and he and he messaged me he was like i'm super grateful that that you told me to do that and so he did the post and he did the reach outs and what ended up happening is that earlier on he would he would have videos that would start taking off he would start doing reach and start making sales and then he'd make some money and then he would slow down and then all of a sudden you get in scarcity mode once he was like oh shoot there's no money coming in there's no money coming in and then you start making content start doing reshots again and you make money again and he was like dude how do i break the cycle and what we did was we shifted what he was focusing on because he was focusing on the sales he was making he's focusing all the money he was making rather than focusing on the process you are not successful in my eyes because whenever you see some outcome you stop the activities which means you don't have the trait of consistency that's like the reason you aren't where you want to be is because you can't do things repeatedly and so most people can't do one thing over and over again you need to be able to do the doing without seeing the result of your doing and you have to keep doing it and if you can keep doing things independent and this is both ways if it goes really well you keep doing the thing that got you there and if it's not going well comma yet you keep doing the thing so that you get good enough that one day it will and that's the shift that most people don't make and i think that's why most people just stay poor and the reality is that if you can commit to the actions and the behaviors and the traits that you will grow through doing then at the end of this process a decade later you will be the type of person who can do something for a long period of time and wait and i promise you that if you have that trait money will never be a constraint in your life and this is from atomic habits every winner and every loser have the same goals so when you measure yourself by having this external thing and people like set goals everyone wants to be rich everyone wants to have a six-pack your goals don't make you unique it's the activities that you do that make you unique the goal of the winner is to commit to the activities the goal of the loser is to commit to the goal 52 percent of 18 year olds high school seniors think they're going to be millionaires by 25. the world is going to be shook many of you will fail and that's because most of you have the same goal 52 percent you think you're gonna be a millionaire right it's just math but only a small percentage will because if you want to be a millionaire you're not going to focus on making a million dollars you're going to focus on the stuff that makes a million dollars and so when you can divorce the activities from the outcome then you can focus on the doing which whether your income does this over that period of time your self-esteem remains the same because you're committing to what you can control if you can make that shift it will change your life so i started making podcasts six years ago i committed to that process when i signed on with a youtube vendor a few years ago on the first call i said i'd like to have this channel be something in five to ten years i was like we'll look at it then and see if it was worth continuing to do i was like but i'm in for a decade and he stopped me afterwards he was like i've literally never had a client say that to me ever he's like they're all like how can i get leads in the first 90 days from youtube and like blah blah blah i was like if we're making progress i'm good will commit to that i think that if you can think that way you will get what you want and then people will ask you a decade from now man how did you have this overnight success and blah blah blah blah and aren't you like don't the followers and the fans like how does it not get to your head and you're like because it was never the goal and so i feel just as good at year one as i do at year eight because the activities that i committed to remain the same if you can think that way and you can shift your perspective it will it'll decrease your emotional ups and downs and i think we all need ways to decrease our emotional ups and downs in the game of business because like we need to have second lives the third lives and fourth lives and the way to do that is to not put your life your game playing life in something that you can't control but putting all your game playing life in the things you can right now we just crossed our 400th episode 400 episodes like if i did one a week that's 52 four eight one a week for a year that would be eight years of doing that if i had 400 episodes i'm at like year six if you make 400 long-form pieces of content i guarantee you that your following would be bigger than it is today well how long is that going to take as long as it takes because the goal was never the outcome the goal was to do anything you
