How To Grow Your Brand
Summary
- To grow a brand, focus on clarity in your message and the associations it creates. This helps in targeting the right audience.
- Avoid being overly concerned about losing some people along the way. Strong branding may repel some, but it will strongly attract the right ones.
- Continuously refine your brand's identity to ensure it aligns with the audience you wish to connect with.
Video
How To Take Action
I would suggest implementing a clear brand message. By focusing on what you stand for, you attract the right people. Start by writing down what your brand is all about. What values do you want to share? This helps you connect with people who feel the same.
A good way of doing this is by creating a list of words that describe your brand. Use these words in your ads, social media, and website. This helps make sure everything you say fits your brand, so people know exactly what you’re about.
Don't worry about everyone liking your brand. It’s okay if some people walk away. The right ones will be more interested when your message is clear and true.
Continuously look at your brand identity. As you learn more about your audience, make small changes to match what they like and need. This keeps your brand helpful and interesting to those who matter most.
You might want to ask your customers what they like about your brand and what could be better. This gives you ideas for making your brand even better.
Focus on simple, clear communication. This keeps costs low and value high for your brand. Make every word count in reaching and keeping your ideal audience.
Full Transcript
the reason a lot of people don't grow their brands is because they're so afraid of losing what feels like the many for getting more clear building stronger associations that they're afraid will repel other people and in my opinion you grow a brand by continuing to get clearer and clearer on what associations will grow it will match with your audience and will target the people that you want to reach
