How to Improve Faster Than Your Competition
Summary
- Always aim for more frequent, smaller communication loops within your team rather than less frequent, larger ones. This keeps everyone on the same page and can lead to faster improvement.
- Consider daily 5-minute touch bases with your marketing team instead of longer bi-weekly meetings. It will improve your marketing performance at a faster rate.
- Hitting goals ahead of time can leave you feeling lost. Use that extra time to set new challenges and keep progressing towards your next objective.
Video
How To Take Action
I would suggest implementing more frequent, smaller communication loops within your team. This means instead of having long, drawn-out meetings every couple of weeks, aim for quick, daily check-ins. For example, start with a 5-minute daily touch base with your marketing team. This can help everyone stay on the same page and allows for quicker adjustments and improvements.
A good way of doing this is setting a consistent time each day where everyone hops on a quick call or a chat. During this time, you can briefly recap what was achieved yesterday, what the plan is for today, and any obstacles you might face. This not only keeps the team aligned but also boosts their performance because feedback and adjustments can be made swiftly.
If you feel like you've hit your goals ahead of time and are unsure what to do next, use that extra time to set new challenges. This way, you're always pushing toward the next objective and maintaining momentum. For instance, if your sales targets for the month are achieved by the third week, use the last week to brainstorm and work on new strategies or improvements that could bring additional growth.
These strategies are low-cost yet highly effective. They save time by preventing long, unnecessary meetings and ensure that everyone is continuously working towards improvement. It's all about keeping the communication tight and the goals dynamic. This way, you stay ahead of the game and continuously foster a climate of growth and efficiency in your business.
Full Transcript
have you ever set goals for your company and then hit them ahead of time and then felt like oh what do I do until I set the next one oh I finished so I guess I'm done for the week what the if you have a team and you do a bi-weekly so twice a month meeting to recap the performance of marketing and this sounds simple but it's not the way that anybody any stupid business books are written they're like do this on a weekly do this on a monthly well then what's happening let's say that meeting that you have that you do every two weeks say it's 90 minutes or 2 hours your competitor has a 5 minute touch base daily with the marketing team I can tell you that based on science your competitor will improve their marketing at a much faster rate than you and so smaller more frequent communication Loops or feedback loops are more effective in a business than large delayed ones
