How to Make Starting Something Easy
Summary
- If you're new to creating content, make sure to do what feels easiest for you. If you like podcasting or talking but hate being on camera, start with audio. If you love being on camera but dislike interviewing, focus on solo videos. And if you prefer writing, begin by blogging or writing articles.
- Aim for a situation where you change nothing in your routine but get more out of what you're already doing. Like, if you work a certain way and can capture that process to create content, that's a win because your behavior stays the same but you benefit more.
- Look for high-leverage opportunities within your existing schedule. Analyze what you do daily, and see if there's anything others may find valuable. Perhaps the way you organize your tasks or what you accomplish on certain days could be interesting to your audience.
Video
How To Take Action
I would suggest starting with what you're most comfortable doing when creating content. For example, if you enjoy talking and don't want to be on camera, start by making a podcast. If you shine in front of the camera but don't like interviewing, make solo videos instead. And if writing feels right, start a blog or write articles. This way, you're using your natural strengths and it feels easy.
A good way of doing more with your regular routine is to capture your everyday processes and turn them into content. By doing this, you don't have to change your behavior at all, but you still get a lot of value out of your daily work.
Here's what you specifically need to do:
- Identify what you enjoy and are good at—talking, being on camera, or writing.
- Find aspects of your daily routine that can be captured and shared—like how you plan your day or tackle tasks.
- Analyze your weekly schedule to see what you already do that interests others. For example, if you have a unique way of organizing your week, share it!
The key is to look for those high-leverage opportunities, where you work the same way as usual, but now you're sharing it, which could help someone else. By focusing on these small steps, you'll create valuable content with little extra effort or time spent.
Quotes by Alex Hormozi
"Decrease friction to the absolute highest degree possible"
- Alex Hormozi*
"Start with the one that comes most naturally to you"
- Alex Hormozi*
"The ideal scene is I change nothing and I get more from it"
- Alex Hormozi*
"If we can now get something from that my behavior doesn't change at all I just now get more out of it"
- Alex Hormozi*
"Thinking about it from that framework of what are all the things I'm currently doing"
- Alex Hormozi*
Full Transcript
for the people who are getting into making content I would say decrease friction to the absolute highest degree possible if you like doing podcasts you want to be behind a mic but you don't want to be in front of a camera then start there if you're like I'm great on camera but I don't like interviewing cool then start there if you like writing then start there so there's a lot of different mediums that you can start on start with the one that comes most naturally to you the ideal scene is I change nothing and I get more from it and so if I'm already doing certain things like the Vlog works like I already work and so if we can now get something from that my behavior doesn't change at all I just now get more out of it which is super high leverage and so thinking about it from that framework of what are all the things I'm currently doing and really like looking at your calendar and saying okay what are literally all the things that I do are there any of these things or periods of time or days of the week that I recurrently have tasked that other people might find interesting
