How to Sell Anything…

Summary

• When selling a service or product, it's important to understand the customer's current situation and their desired outcome.
• For example, as a painter, you'd acknowledge that the customer has an unpainted house and wants a fully painted house.
• Specify the details of the service, such as requiring four coats of paint and the time it will take to complete the job.
• Clearly convey the benefits, like weatherproofing the house, which adds value to the service you're providing.
• Set clear expectations by giving a completion date and offer assurance by detailing what will happen if the service isn't completed on time.
• It's crucial to tie the purchase price to the outcome, providing customers with a sense of security and trust in your service guarantee.

Video

How To Take Action

I would suggest understanding exactly what your customer needs and what they hope to get. Like if you're a painter, know they have a house that isn't painted but they want it to be painted. Tell them how you'll do it, like "I'll need to put on four coats and it'll take this long." This helps them see what they're getting.

Make sure you talk about the good stuff they'll get from your work. For a painter, you could say “Your house will be safe from bad weather after I paint it.” This shows your work is worth it.

You gotta be clear about when you'll finish the job. You could say, "Your house will be painted by next Friday." And if you can't do it on time, let them know what you'll do to make it right. Like, "If I don’t finish on time, I'll paint your fence for free."

Always connect the cost to what they're going to get. This way, people feel good about spending their money because they know what they're paying for and they can trust you'll do the job right. Tell them, “You pay this much, and your house gets weatherproofed by this date. If not, I’ve got your back.” That's how you make sure they feel safe choosing your service.

Quotes by Alex Hormozi

"you have to figure out for whatever it is that you sell what the current is versus what the desired is"

– Alex Hormozi

"if I Were A Painter all right and I was painting houses"

– Alex Hormozi

"so you currently have this thing you want a completely painted house"

– Alex Hormozi

"we're going to need four coats of paint and it's going to take this period of time"

– Alex Hormozi

"when you pay this price that's what you're going to get by this date"

– Alex Hormozi

Full Transcript

and this is the key part is you have to figure out for whatever it is that you sell what the current is versus what the desired is so if I Were A Painter all right and I was painting houses sounds crazy right you say hey so you currently have this thing you want a completely painted house and so it' be like okay so we're going to need four coats of paint and it's going to take this period of time and then at that point your your whole house is going to be weatherproofed and so that means that when you pay this price that's what you're going to get by this date and if we don't get it done by that date I'm going to give you this and that way we can relieve their risk that it's not going to happen and we tie the purchase to the outcome