How We Got to 10Mmo
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How We Got to $10M/mo

ByAI Leila

Summary

  • If what you’re doing right now is working, keep doing it. You don't need to expand into digital right away.
  • Sending more direct mail can get you more customers if it's already effective.
  • I've noticed that for some of the biggest companies, paid ads only make up about 30% of their customer acquisition.
  • A lot of customers also come from email marketing, SEO, and referrals.
  • Paid ads are important, yes, but you can reach the next level without them.
  • I believe you can probably reach around $10 million just by doing more of what you're currently doing.

Video

How To Take Action

I would suggest implementing a few key strategies to boost growth without spending too much time or money.

First, if your current methods are working, keep doing them. If sending direct mail is effective for you, send out more direct mail. Double down on what's already proving successful.

A good way of doing this is also to diversify customer acquisition slightly beyond direct mail. For instance, start using email marketing—it's cost-effective and can reach many customers quickly. Set up a simple email campaign to engage with your existing customers and attract new ones by offering them valuable content or special promotions.

You might also want to dabble in SEO (Search Engine Optimization). This doesn't have to be expensive or complicated; you can start by optimizing your website with relevant keywords and creating high-quality, valuable content that your audience is searching for.

Referrals are another goldmine. Encourage your satisfied customers to refer friends or family. You could implement a referral program where both the referrer and the new customer get a special discount or perk.

Remember, paid ads aren’t essential at this stage. While they are important, you can reach impressive growth (up to about $10 million) by maximizing your current efforts. Focus on doing more of what works and only add paid ads once you’re looking to scale even further.

These strategies are low-cost and high-value, making them perfect for a small business or entrepreneur looking to grow without stretching themselves too thin.

Full Transcript

if what you're doing is working and there's no problem in terms of like if you send out more direct mail you can get more customers then I don't see the need to expand into digital yet to give you an idea some of the biggest companies that we talk to paid ads might attribute to like 30% of their customer acquisition a lot come from email a lot come from SEO a lot come from referral so in the end you know paid ads is obviously something I would add on but to get to where you like the next rung I would say you could probably get where like 10 million without changing anything just doing more of you're currently doing

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