How Would You Destroy Your Business?
Summary
- If I wanted to destroy my business fast, I'd figure out the steps to take it down.
- We're better at spotting bad stuff than good, like seeing 100 problems before 10 blessings.
- To grow, consider flipping the script: find how to wreck things, then do the opposite.
Video
How To Take Action
I would suggest looking at your business as if you were trying to mess it up. Sounds weird, right? But we're really good at seeing what's not working. So, make a list of what you would do to tear your business down. Be honest. What are the worst things you could do? Write them down, step by step.
Now, here's where the fun begins—flip that list over. Start with the first thing you would do to wreck your business. Got it? Okay, now do the opposite of that. Let's say you'd stop talking to your customers to ruin your business. What should you do? You should start talking to them more! See where I'm going with this?
Next, take the second thing you would do to destroy your business and flip it. Keep going until you've turned each bad move into a smart, helpful action to make your business better.
The idea is to tackle this without spending much cash or time. Focus on quick wins that'll make a big difference. This could be improving customer service, being more careful with money, or finding creative ways to bring in more customers without spending a lot.
This way, you don't need to come up with a whole bunch of good ideas on the spot. Use what you already know about avoiding trouble to guide you. You end up doing good for your business by steering far away from making bad decisions. Small steps, big changes!
Quotes by Alex Hormozi
"Trying to grow a business is in some ways more complex and difficult"
– Alex Hormozi
"If I wanted to absolutely destroy my business, I would do this first"
– Alex Hormozi
"We have such a stronger ability to find threats and negatives in our environment than we do positives"
– Alex Hormozi
"If I said tell me about ten worries you have in your life, you could probably rattle off a 100 without breaking a sweat"
– Alex Hormozi
"It's because we're way more wired to find threats in the environment than find good things"
– Alex Hormozi
Full Transcript
trying to grow a business is in some ways more complex and difficult than saying if I were to destroy my business in as few moves as possible what would I do and so then thinking well if I wanted to absolutely destroy my business I would do this first and then I would do this second and then I would do this third and then I would do this fourth and you create that list and all of a sudden what's interesting about it is that we have such a stronger ability to find threats and negatives in our environment than we do positives and so it's like if I were to ask you hey tell me 10 things you're grateful for you might be like well uh right now if I said tell me about 10 you have in your life you could probably rattle off a 100 without breaking a sweat it's because we're way more wired to find threats in the environment than find good things now using that engine we apply it to a business or personal setting or any complex problem and say okay I'm going to find all the ways I'm going to destroy my business and then you invert it
