How You Build a Brand for a Local Business
Summary
- When starting a business, attract customers by emphasizing your product's cleanliness, safety, and its benefits, like helping them be skinny.
- Once you get your first customer, their positive experiences and reviews will help persuade others to buy.
- Your brand's reputation grows from the promises you make and how well you deliver on them.
- Consistently delivering on promises is crucial for reinforcing and building your brand, especially for local businesses.
Video
How To Take Action
I would suggest implementing a few simple strategies to grow your business or improve personal growth. Start by showing how clean and safe your product or service is. People want to know they won't get hurt, and they like to see benefits like looking skinny or staying healthy. Make sure you really highlight these points when talking to potential customers.
A good way of doing this is by using your first happy customers to attract more. Encourage them to leave positive reviews and share their good experiences. People trust the opinions of others, so these reviews will help build your reputation and bring in new customers.
Always make sure you deliver on the promises you make. If you tell someone your product will help them be healthier, make sure it does. Consistency in delivering on these promises is what builds trust and reinforces your brand. This is especially vital for local businesses where word-of-mouth can make a big difference.
For personal growth, apply the same principles. Set clear, achievable goals for yourself and make sure you stick to them. Track your progress and celebrate your wins. Share your efforts and milestones with others, and let their positive feedback motivate you.
By focusing on these simple, cost-effective strategies, you can create a strong foundation for your business or personal growth. Consistency, reliability, and leveraging positive experiences are key to building a successful path forward.
Full Transcript
in the beginning you have no customers you say hey my stuff's awesome look it's clean it's in the neighborhood that you like you won't get hurt here you'll look nice and skinny you want to be skinny look at me I'm skinny too you could be like me so you say these things great then somebody will buy and then if they have good things to say they leave you reviews and then the person who's considering buying is like okay well I like what they were saying and other people seem to be saying nice stuff so then maybe I will buy but then as soon as they do buy they actually have an experience personally and so immediately there's a promise that you're making here and then you deliver it here and if you deliver based on the promise you make that reinforces the brand and that is how you build a brand in a local business that's it it's all about the delivery
