I Analyzed 2,000 Ads (Here’s My Biggest Learning)
Summary
- I looked at 2,000 ads and found that the top 50 ads were mostly proof-based.
- 40 out of the top 50 ads were purely proof, showing that proof is powerful.
- The remaining 10 ads were educational, which can also serve as proof if done well.
- People see educational content as proof of competence and expertise.
- Only 80% of all the ads I reviewed were proof-based, but among the top 50, proof-based ads dominated.
- To improve my ads, I should focus more on creating proof-based content.
- Proof-based ads gain more trust and perform better in attracting customers.
Video
How To Take Action
I would suggest implementing proof-based content right away. This is something that doesn't require a lot of money or time but can have a huge impact. Here’s how to do it:
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Showcase Customer Testimonials: Gather and display testimonials from your satisfied customers. Encourage them to mention specific results they achieved with your product or service. You can use text, video, or social media shout-outs.
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Share Case Studies: Create short, compelling case studies that highlight how your service has helped clients achieve their goals. Use before-and-after scenarios to make it clear and relatable.
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Use Screenshots: If you have positive reviews or feedback on platforms like Google, Yelp, or social media, take screenshots and share those on your website and in your ads.
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Educational Content as Proof: Create simple educational materials like how-to guides, tips, or short tutorials that demonstrate your expertise. This serves two purposes: to educate your audience and to establish your credibility.
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Show Quantifiable Results: If you have tangible numbers that showcase your success – like "increased sales by 50%" or "100+ five-star reviews" – make sure to use these in your marketing materials.
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Regular Updates: Consistently update your proof-based content. New testimonials, case studies, and success stories keep your content fresh and provide ongoing validation to potential customers.
By focusing on proof-based content first, you’ll build trust and credibility without incurring significant costs. This strategy directly addresses customer concerns and demonstrates that you can deliver on your promises, making it easier for them to choose your business over others.
Full Transcript
I looked at 2,000 ads of the top 50 ads 40 of them was just proof it's all it was proof 10 of them were educational which I see as an approximation of proof if you're very good people are like oh wow he knows more than me that's pretty smart okay he must know with that what's interesting is that of the 2,000 ads 80% of them aren't proof just 80% of the top 50 are so what should I be doing more proof ads
