I Didn’t Do This for Fame

Summary

• I never aimed to get famous; I aimed to get richer through making content.
• Creating content is a means to an end in business.
• Making content helps you charge more premium prices.
• It allows you to convert a higher percentage of leads.
• You can get free customers inbound through good content.
• Building a personal brand brings these benefits downstream.
• Your personal brand is about associations your ideal customer finds positive.

Video

How To Take Action

I suggest starting with creating content that speaks directly to your ideal customer. Make sure your content answers their needs, questions, and concerns. This will set a strong foundation for your personal brand.

A good way of doing this is by consistently posting on social media platforms where your audience hangs out. It doesn’t have to be perfect; just get started. Share tips, stories, and anything valuable related to your field. This will help you build trust and establish your expertise.

Next, engage with your audience. Respond to comments, ask for feedback, and start conversations. This increases the engagement rate, which helps your content reach more people and gradually builds your personal brand.

To make your brand memorable, associate yourself with positive traits or experiences that your audience values. For example, if your market values reliability, always ensure you meet deadlines and maintain consistent communication. This could be as simple as sharing behind-the-scenes looks at how you ensure quality in what you do.

Another low-cost tactic is to repurpose your content. Turn a blog post into a series of social media updates, or make a short podcast episode out of a live video session. This maximizes the value you get out of each piece of content without requiring much additional effort.

Lastly, leverage user-generated content. Encourage your satisfied customers to share their experiences and tag you. This social proof can help you attract more leads without spending extra money.

By implementing these strategies, you'll build a personal brand that draws in more customers, allows you to charge premium prices, and helps you convert a higher percentage of leads, all while keeping costs low.

Full Transcript

I never did this to get famous I did this to get richer making content has always been a means to an end and so if you're in business and you're making content for the means to an end which is like you want to be able to price in more premium you want to convert at a higher percentage you want to be able to you know get free customers inbound all those things are benefits that come Downstream from building that personal brand which is really just the pairings and associations that your ideal Avatar finds positive