I Don’t Do Complicated Things
Summary
- I focus on keeping things simple in my business; I never do anything too complicated.
- My strategy is always to stick to the basics and make sure they're applied consistently across the entire business.
- Mastering the fundamentals in every area is plenty challenging, and that's where the real work lies.
- Going beyond the basics isn't practical in real life, so I don't waste time on that.
- Being diligent about the basics turns you into an advanced business owner.
Video
How To Take Action
I would suggest implementing these steps to make sure you're focused on what really matters in your business:
- First, make a list of the basic things your business must do to succeed. These are the core activities that drive your revenue and keep customers happy.
- Next, create a schedule for regularly checking these basics. For example, if one of your fundamentals is great customer service, set a time each week to review customer feedback.
- Once you know your basics, try to make them even simpler. Cut out any steps that aren't essential. This will save you time and make it easier to stay consistent.
- Make sure everyone on your team understands the basics and is committed to doing them well. Have regular training sessions to keep their skills sharp.
- Don't get distracted by complicated new strategies or tools. Remember, mastering the simple things is what makes you advanced.
- If a new idea or process isn't helping with the basics, don't be afraid to drop it.
Remember, being diligent about the basics turns you into an advanced business owner. It's not about doing more, it's about doing what's important, doing it well, and doing it consistently.
Quotes by Alex Hormozi
"we don't do anything complicated ever"
– Alex Hormozi
"all we do is continually try and simplify the business"
– Alex Hormozi
"do the fundamentals everywhere all the time"
– Alex Hormozi
"doing the fundamentals everywhere all the time is already as complicated as you can imagine"
– Alex Hormozi
"if you do the fundamentals everywhere all the time you become an advanced business owner"
– Alex Hormozi
Full Transcript
we don't do anything complicated ever all we do is continually try and simplify the business and do the fundamentals everywhere all the time because doing the fundamentals everywhere all the time is already as complicated as you can imagine doing anything beyond that doesn't even happen in reality and so if you do the fundamentals everywhere all the time you become an advanced business owner
