I Don’t Think Everyone Should Build a Personal brand
Summary
- Not everyone needs to be famous or build a personal brand; you have the freedom to choose your path. Some of my billionaire friends prefer to remain anonymous, and that works for them.
- From a perspective of making money quickly, having a personal brand is beneficial as it accelerates the process.
- With a personal brand, you can attract better talent because potential employees are already familiar with your values and business practices.
- Content that you've shared publicly can serve as pre-training for your team, which is incredibly useful.
- When it comes to making deals, having a personal brand creates more trust at the negotiation table.
- I have experienced different types of deal-making, and I find that "Friendly Deals," where there is trust and familiarity, are much more enjoyable than high-pressure "White Knuckle deals."
Video
How To Take Action
I would suggest first considering if building a personal brand aligns with your goals. You don't have to be famous to succeed. But if you decide a personal brand can help you, start by sharing content that reflects your values. This is a low-cost way to show what you're about.
Focus on creating valuable content that's easy for others to understand. Sharing your business practices and principles publicly is like giving free training to future employees!
If you have a personal brand, making deals can become smoother. People trust you more if they feel like they know you. So, aim for those "Friendly Deals" where trust is key. This means being open, honest, and showing your true self in your content.
To keep costs down, use social media platforms. They're free and reach many people. Remember, quality over quantity. You want to connect with potential employees and partners who really get what you're all about.
Here are some steps to take:
- Define your values and what makes your way of doing business unique.
- Share stories and lessons learned on social media that highlight these values.
- Be consistent with your messages but don't spend too much time on it. A few regular posts can go a long way.
- Engage with your audience. When they comment, respond! This builds trust.
- And finally, enjoy the process. "Friendly Deals" are more fun when you are being yourself and building genuine relationships.
This approach doesn't cost much money or time but can deliver high value by quickly building trust and attracting the right people to your business.
Quotes by Alex Hormozi
"I don't think everyone should be famous"
– Alex Hormozi
"I don't think everyone should build a personal brand"
– Alex Hormozi
"I don't think everyone should anything"
– Alex Hormozi
"You can do whatever you want"
– Alex Hormozi
"It's so much better as a process"
– Alex Hormozi
Full Transcript
I don't think everyone should be famous I don't think everyone should build a personal brand I don't think everyone should anything you can do whatever you want and I have billionaire friends who want to stay Anonymous and they're pretty smart dudes I do think that from a money-making perspective is a Time warm you can just go way faster that is because you can attract Talent at such a higher rate than you could otherwise you can bring people on who already know your values know what you're about have already consumed more content than most people's employees currently know about them and their way of doing business you can basically pre-train your entire team before they come on board because of the amount of stuff that you put out and those are just unbelievably valuable things not to mention if you're on the deal side you know like for us like investing in companies we have so much more trust at the table it's so much better as a process having been on both types of deals like White Knuckle deals and really Friendly Deals way more fun to do Friendly Deals so that's the pros
