I Explained Brand In 40 Seconds

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I Explained Brand In 40 Seconds

Summary

  • When teaching, it's crucial to link what people already understand with what they don't. Use what they value as a bridge to your brand.
  • Once your audience associates your brand (like a logo or tagline) with something of value, they'll start seeing both as similar.
  • Repetition is key. With enough exposure, people will begin to equate your brand with the value it's associated with.
  • After the association is well established, you can remove the original value and people will react to your brand as if the value were still there.
  • This concept allows you to transfer the brand's value to new products or contexts—like putting the logo on a T-shirt—and expect a comparable reaction from people.

Video

How To Take Action

I would suggest first taking a look at what your audience already knows and likes. Find something they think is valuable. It could be anything, like a famous quote they love or a cool design they wear. Now, take your brand—your logo or slogan—and link it to that valuable thing. Put them together everywhere: in your ads, posts, or even your store.

Keep showing your logo with what they value, over and over. It's like when you hear a new song and don't like it much, but after hearing it lots, you start to sing along. That's because of repetition. Do the same with your brand. People will start thinking your brand is as good as the valuable thing they like.

After a while, when people just see your brand, they’ll think it's awesome even without the other valuable thing. It’s like Pavlov's dogs—he rang a bell when he fed them, and later, they salivated just hearing the bell, no food needed. Your brand becomes the bell.

Now, guess what? You can put your brand on new stuff, like T-shirts, and because people think your brand is great, they’ll love the T-shirts too.

Remember, keep it simple. Start with what your audience likes, pair it with your brand, repeat it a lot, and then your brand can stand alone. Later on, you can slap your brand on new things, and people will still think it's cool, just like the original valuable thing.

Quotes by Alex Hormozi

"when we teach things from babies all the way to adults it's associating things that people know with things that they don't know"

– Alex Hormozi

"the thing that they know should be the valuable thing and the thing they don't know is your brand"

– Alex Hormozi

"and then you associate the thing that that audience deems valuable with this logo or this tagline or these colors or these shapes or this person"

– Alex Hormozi

"and then they say oh these are similar and then you do it enough times that eventually they become one and the same"

– Alex Hormozi

"you can take that logo or brand and Associate it with something new because now they do know this thing and put it onto a T-shirt and then they will behave in the same way"

– Alex Hormozi

Full Transcript

when we teach things from babies all the way to adults it's associating things that people know with things that they don't know the thing that they know should be the valuable thing and the thing they don't know is your brand and so then you associate the thing that that audience deems valuable with this logo or this tagline or these colors or these shapes or this person and then they say oh these are similar and then you do it enough times that eventually they become one and the same and then you can drop the thing and have the person and they will still behave the same way as though they were receiving this value but that has now been disassociated or at least not paired in the same image but then you can take that logo or brand and Associate it with something new because now they do know this thing and put it onto a T-shirt and then they will behave in the same way

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