If You’re New to Content…

Summary

• Recognize that you've been building value and relationships over time, often without realizing it.
• Understand that even if you're just starting out, you likely have a degree of Goodwill among your network.
• When announcing your business or initiative on social media, make the message personal and reflective of your journey.
• Offer something for free upfront to provide immediate value to your audience.
• Give people the option to engage further or passively continue to learn from your content.
• Keep your announcement brief and straightforward, avoiding any overcomplicated messaging.

Video

How To Take Action

I would suggest starting by understanding the value you've already built with people. Even if you don't see it, your relationships and interactions over time have created Goodwill. Think about friends, colleagues, or anyone who has been a part of your journey.

Now, when you're ready to launch your business or project on social media, make sure your message feels personal. It should be like you're talking to a friend. Share your excitement about what you're doing now and how it's a part of your story. This way, people can relate to you and what you're doing.

Offer something valuable for free right away. Maybe it's a helpful guide, a free sample, or a quick consultation. This gives everyone a taste of what you can do with no pressure. It's a gift from you, because you care about adding value to their lives.

Give people two choices after your announcement. They can either take the free offer or just follow along as you share more about what you're doing. This way, no one feels pushed to buy anything. It's all about sharing and learning.

Remember to keep your announcement short and clear. Don't get caught up in making it perfect or complicated. Think of it as saying, "Here I am, this is what I'm excited about, and I’d love to share something awesome with you."

This approach is more about genuine connection than a big marketing budget. It’s about showing people who you are and what you stand for. That's how you create a strong foundation for whatever you're building.

Quotes by Alex Hormozi

"You've actually been providing value to certain people for an extended period of time"

– Alex Hormozi

"You actually do have a decent amount of Goodwill"

– Alex Hormozi

"Make your first post what I would just call like a declaration of business"

– Alex Hormozi

"I would love to give you guys something for free that would benefit you"

– Alex Hormozi

"If not keep following be posting more about this stuff"

– Alex Hormozi

Full Transcript

it or not you've actually been providing value to certain people for an extended period of time and you actually do have a decent amount of Goodwill if you make your first post what I would just call like a declaration of business which is just saying like hey you know you guys have maybe been following me for a while you might know me you might not from personal from College from work from out of the bars this is what I'm doing with my life now and I would love to give you guys something for free that would benefit you and if that sounds cool awesome if not keep following be posting more about this stuff very quick very simple