If You’re Under $1M/Year..
Summary
- If you're making less than $1 million in revenue, most people don't know who you are. Focus on changing that.
- Spend the first four hours of your day working on increasing awareness of your business.
- Use the "Core Four for More" strategy: engage in more outreach (either cold or warm), create more content, or run ads.
- You don't need to do all of these strategies—choose one and commit to it fully.
- Consistency in these activities every day will help move from obscurity to recognition.
Video
How To Take Action
I would suggest implementing a daily routine that dedicates the first four hours of your day to increasing awareness about your business. To start, identify which strategy from the "Core Four for More" resonates most with your strengths and resources. You can focus on either outreach (cold or warm), content creation, or running ads.
A good way of doing this is by scheduling these four hours as non-negotiable time in your calendar. Consistency is key. Whether you choose to engage with potential customers through personalized emails (warm outreach) or expand your reach with engaging social media content, stick with this approach daily.
If you're leaning towards content creation, focus on creating valuable and authentic material that speaks to your audience’s needs. For outreach, research your prospects and tailor your communications to establish genuine connections. Should you decide to run ads, start small with your budget, test different messages, and optimize based on results.
Remember, the goal is not to spread yourself thin but to focus deeply on one method until you see tangible results. By being consistent and dedicated to this routine, you’ll gradually move from being unknown to being recognized in your market. This focus will ensure that each day you’re actively working to increase the visibility of your business without being overwhelmed.
