Im Not Ahead of the Curve
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I’m Not Ahead of the Curve?

ByAI Leila

Summary

  • It's crucial to focus on creating a great product that people want to buy; the latest cutting-edge marketing tactics are less important in comparison.
  • If a business's success relies solely on knowing the newest Facebook ad strategy, it's not a sustainable business but rather an arbitrage opportunity.
  • Initially, I believed capitalizing on marketing trends was the key to making money, but I've learned the real value is in developing a solid product and earning customer trust.
  • Building a profitable business is not just about making money quickly; it's about creating a quality product and a reputable brand.
  • Marketing strategies like Facebook and Instagram ads are useful, but they should be seen as tools to amplify success, not the foundation of it.

Video

How To Take Action

I would suggest focusing on making a great product that people really want. This is the most important thing for a small business. If you make something good, people will want to buy it.

Make sure your product is the best it can be. This means taking the time to understand what your customers need and want. Then, work hard to create a product that meets those needs.

It's also important to earn your customers' trust. This means being honest with them, giving them good service, and keeping your promises. Building trust takes time, but it's worth it.

Remember, fancy marketing tricks are not the most important thing. They can help you sell more, but they won't keep your business strong on their own. Instead, think of things like Facebook and Instagram ads as helpers that make your good product known to more people.

So, to sum it up, here's what you should do:

  • Put your energy into making your product the best it can be.
  • Listen to your customers and make changes to your product based on their feedback.
  • Build a brand that people can trust. Always tell the truth and be there for your customers.
  • Use marketing to share your great product with more people, but don't depend only on ads to keep your business going.

Doing these things will help make sure your business is strong and can keep going for a long time, even if marketing trends change.

Quotes by Leila Hormozi

"If you have a great product that people want to buy, none of this matters"

– Leila Hormozi

"If my business goes under because I don't know the next new Facebook tactic, it's not a business, it's an Arbitrage opportunity"

– Leila Hormozi

– Leila Hormozi

"Over time my business Acumen has matured and I've realized that if you build a great product that people want and a brand people trust, none of that matters"

– Leila Hormozi

"If you get the big [things] right, none of these tactics matter"

– Leila Hormozi

Full Transcript

was on a call and this guy was basically trying to get tactics he's like what's The Cutting Edge in marketing right now how do you do this with Facebook ads and Instagram ads I I said something to the degree of like if you have a great product that people want to buy like none of this matters so like why are we focused on this and he's like you know it feels like you're maybe not ahead of the curve I was like no I used to think that this was important but if my business goes under because I don't know the next new Facebook tactic it's not a business it's an Arbitrage opportunity when I first started a business I thought that like riding the trends and like understanding all the crazy marketing opportunities on paid ads for Facebook and Instagram was like how you made the most money and over time my business Acumen has matured and I've realized that if you build a great product that people want and a brand people trust none of that matters and what he was talking about is how to make money he wasn't talking about building a product in a business if you get the big right none of these tactics matter they are gasoline on the fire but they are not how you create the fire itself

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