IMPORTANT: How to get more sex and increase your revenue…(this works)

Summary

• Adopt a mindset of taking ownership in everything you do; this is one of our core principles at Gym Launch, helping to guide decisions and define our identity.
• Provide continuous value to customers; don't just rely on a contract to keep them around because people ultimately do what they feel is in their best interest.
• Perceive customer relationships as week to week, or even day to day, continually proving your worth and value to retain their loyalty.
• Be consistent in appreciating and delivering value to both customers and your spouse; it’s crucial in maintaining healthy relationships and preventing churn.
• Lead by example, and invest in your employees, so they feel valued and, in turn, provide excellent service to your customers.
• Always consider the self-interest of individuals; align your services with your customers' best interests to encourage them to stay with you.
• Constantly innovate and provide more value than the competition to stay ahead and keep your business growing.
• Recognize that human nature tends to be self-serving; instead of lamenting this, adjust and react by offering more value and better service.
• If customers are leaving or if there’s discontent, see it as a prompt to improve and provide more value, rather than as their shortcoming.
• Invest in relationships, whether they be with customers or employees, to build a thriving business and personal life.

Video

How To Take Action

I would suggest taking ownership of everything you do. This means if something isn't working, it's up to you to fix it. Don't wait for someone else to solve your problems.

A good way of doing this is to make sure you give value to your customers all the time. This isn't just about keeping a contract. Think of your relationship with each customer as something you need to earn every week, even every day.

To keep customers happy, be consistent in showing you care. Appreciate them, and show up every day to give them value. This way, they'll want to stick around because they'll see how much you're putting into your service.

For building strong relationships, invest in people, like your employees. Show them they're valued. If they're happy, they'll do a great job with your customers. Happy employees lead to happy customers, which means a growing business.

Keep in mind that everyone looks out for themselves. So line up your services with what's best for your customers. This makes it easy for them to stay with you.

Always innovate. If a customer leaves, see it as a chance to do better. Ask yourself how you can offer more and improve your service. This will help you not just keep up but stay ahead of the competition.

And don't forget to invest in your personal relationships too. Just like with customers, you need to work at these every day to keep them strong.

So, if you want to grow, focus on giving value, caring for people, and always looking for ways to do better. It's all about what you put in every single day.

Quotes by Alex Hormozi

"If you rely on contracts, your life will be living hell"

– Alex Hormozi

"You're only as good as your last paycheck"

– Alex Hormozi

"You're only as good as your last day"

– Alex Hormozi

"If you always predict that people will act in their own self-interest, you'll always be right"

– Alex Hormozi

"I'm all about being 10 times more valuable than my price"

– Alex Hormozi

Full Transcript

mosey nation what is going on in this video what i want to talk to you about is a hot take that i had on people who complain that their business is not growing enough and yet see everything as though people owe them something and so i uh did two videos or three videos a week for three years and you know everyone you know you have some bombs you have some great videos and this is the among the top one percent of videos that i made in terms of the number of people who shared it liked it commented all that stuff and it was in a private community and i want to make it public to you guys and so uh this video uh truly will show you the frame of mind and the perspective from which to see customer success increasing lifetime value how to ultimately provide more value than everyone else does from a framing perspective and it applies to sex it applies to business and it applies to life and this is one of the hottest take videos you see if i share any numbers in the video it's because it was in the past that's why if you see a discrepancy that's the difference so anyways mostly nation there's a lot of people broke i don't want to be one of them that's why i make these videos keep being awesome i'll see you guys in it enjoy what's up everybody happy saturday ah man i've got a good one for you today i um this is even one where i looked at layla and i was like i'm gonna have to take a walk on this one um this kind of came to me and i was thinking about it and it's just like man it's it's it's this one kind of philosophy so we have we have five five core tenants at gym lunch rather than go through all of them i'll tell you one of them is and it's uh own it that's one of the five core tennis that we have and if you are curious about what why you would have those you make core tenants so that you can always reference them back for yourself um and for the employees that you have so you can say like this is how we make decisions right and you can always look back at that and be like this is who we are right so own it is one of them and oh man this is so good a lot of people get really upset about their customers who sign for a 12-month membership and then quit after three months right and i'll hear the same people trying to get out of franchise agreements that are five years long right and saying this is bs i haven't gotten the value they didn't give me what they promised they would give me right i'm being real talk and so one of the things and one of the ways that we've so we have honest ridiculously ridiculously like almost zero churn on our highest level group so our most expensive group we basically zero turn and if you were to tell like if you were to ask anyone or someone ask us like how are you growing this that how are you going this fast all this stuff is that honestly i think it's just because i'm incredibly insecure deep down and i have this huge fear of rejection so i don't want anyone to not like me and i don't want anyone to feel like i'm not giving them what i what i said i was going to give them and it's like it's a serious fear of mine probably rooted in security if you can shift your perspective from thinking from well i just got the contract we're done to like we just got the contract oh now we have to fulfill on this right the way i see my relationship with the gym lords group i see it as a week to week like you guys are on week to week with me unless i perform unless i provide value like everyone's gonna leave right now obviously you need to be discerning you need to be wise you need to protect yourself with contract that goes without saying obviously right and you have agreements that are there but if you ever rely on your business because of contracts you will lose always because at the end of the day people will do what they want to do if you rely on contracts your life will be living hell because then people are like well if you like you trick me know like if you live on contracts your life is going to be about contracts and how about you i don't want my life to be about contracts right you can go even deeper with this okay so when like i married layla i honestly had this feeling we both had a conversation like literally the day like the night of our marriage and i was like i was like i was like we can't mess this up i was like this is it i was like you're the one i committed to if anything i was like i was like i like i just don't it's like if we ever have issues i was like we gotta confront immediately because we're in this right if you treat your marriage right you've got that contract you're like i got a contract you got to be with me right and you treat your marriage like you treat your customers i got a contract you have to stay here you have to pay me you will lose and if life will suck but if you consider it as week to week like i consider us day to day and i used to make that joke when we were dating people like are you guys committed like in a relationship this is right before your married i was like we're month to month [Laughter] she hated it but the joke for me served the fact that like you're only as good as your last paycheck right you're only as good as your last day and the moment you rest on your laurels the moment you get lazy is the moment someone else who's hungrier will take you right and that could be someone who's hungry who takes your wife now obviously we have commitments we have shared principles that we never want like we believe in i don't get biblical on you but like like we believe when you get married you stay married right that's like that's the goal that you can always make it work with anyone right that's our belief that was one of the things that we checked on each other before we got married right but that being said if you look at what the bible says right and this is just marriage but the marriage and business are so similar because you have to do the stuff sometimes you don't want to do and you got to be consistent you got to do it every day you can't just say hey great job this week and then not say anything for two months to your customers right same thing with the marriage i can't just be like hey babe thanks for making dinner once a month and she makes dinner every single day right and she crushes it she's awesome layla is a freak she's amazing if i could run our business away well she kind of runs her business but the point is if you're losing customers and you're like all these people are flaky no one commit no one like and you want to get into victim mindset of like lamenting customers right they're people and people will always be self-serving you can always count on it i had a mentor telling me that he's like if you always predict that people will act in their own self-interest he's like you'll always be right and i've always thought about that i was like wow he's like you want to predict the future protect them predict that they will act in their own self-interest forget what they say about principles forget what they say about anything and so what you want to do if you like which is why you should always align relationships so that how their best interest is with you right so like i have to make legacy so freaking good that their best interest is staying and paying me right i'm being super real with you and so if your customers right at your gym keep leaving and you keep saying no one's like no one honors their word anymore no one does any like bs man like you probably didn't honor your word right because you're no longer in their best interest anymore and they tell you that by leaving right by having high churn rates that's how they tell you that that's how the market tells you that you're not being good enough right and so despite you despite signing the 12-month contract or about signing the 18-month contract whatever it is live week-to-week live workout to workout because the real contract that they have with you is for today and the moment that one of your employees gives them lip or says something or says something rude or doesn't show up on time or the bathroom looks like or their music is the same playlist they've heard every single time they go to your gym they're gonna leave that's it they'll come up with their reason they'll say they got busy they'll you know like work or they're moving they'll come up their friend's a doctor or a nurse they'll get the fake note it doesn't matter someone wants to leave the relationship to leave if your wife wants to cheat on you she'll find a way so you don't want that so it's like i gotta make this so good that you don't want to look anywhere else you think you'd be crazy to look anywhere else right and they've been like i want i want my wife to go out and like someone's like if some guy's like hey like you know come on she's like do you know what i have at home like like you're a fool you know i mean if you think that that's gonna get me right like your game is so low you have no idea what i have right so they see a gym advertisement for something else they're like you have no idea my gym like you have no idea how my trainers treat me you have no idea how i feel when i walk into that gym every day right how those people can make me feel and so if you think about your relationship with your customers as you're only as good as yesterday you're only as good as today that's it that's all you've got and so every time you have to resell them like i sell layla every single day on being with me every single day because i love her to death and i want i want this to be awesome forever i do and i know that i know that in order for that to happen i can't just appreciate her once a week i can't even appreciate her once a day i tell her every like every moment baby i love you i'm like you're awesome you're so good i was like you managed our team so well i could never do this without you and it's true right and so if you look no here's another one ready for it you've got your employees everybody's got their employees everybody complains about their employees my employees don't work hard enough they don't care about my customers they don't care well how are you showing up as a leader how invested are you in them do they feel like my trainer left with all my customers they left with that they left with because it was so bad with you that they had to look somewhere else it was so bad that they had to leave and so it's like how how can i make this exchange fair exchange how can i make this exchange even abundant exchange as in they get more than what they get from i i give more than i get right how can i make this an unfair advantage that's how you have a value discrepancy value discrepancies keep people people are like people don't go to chipotle because it's worth seven dollars people go to chipotle because they pay seven and they get a 20 meal that's why they go to chipotle that's the secret i'm all about raising prices but i'm all about being 10 times more valuable than my price which is three times more expensive than everyone else and never ever ever ever ever taking it for granted i don't take your attention for granted i don't take the fact that you pay us every week for granted because i know that there's always somebody who's going to come after me and try and be better than us and i have crazy insecurity um in thinking that like tomorrow it could all be over and i never want that to happen and so um if you think about that with your customers you will always be ahead of your competition like we're constantly innovating because i'm like everyone's gonna copy my stuff everyone's gonna copy the stuff i came up with last month i gotta make new stuff i gotta make new stuff right and when you're when i'm concentrating on my customers and not my competition right then i make good right because i want them to stay and i'm thinking i'm only as good as my last paycheck right i'm only i can only provide for layla if i provide for you stuff that makes you money for real anyways so this was a walk and talker i thought i would uh just give you a little little saturday morning love as i get some fresh air in socal enjoy soak in some of the the socal weather but i love you guys so if you guys don't have amazing marriage amazing business amazing relationship with your customers amazing relationship with your employees don't ever think about what you've done because they don't people don't humans don't right we don't remember what we did we don't remember all those things like every time i can't tell you how many times my wife is taking the trash out i always remember when i take it out right we always remember what we do but we forget what everyone else does and we forget that they forget what we did and we think that it's wrong that they forgot when in fact we just have to do more again today right because you can't change anything else and i can't change how they're going to think and so you can either lament how human beings are or you can react and win and just adjust right you can just adjust so all you got to do is just know that everyone's going to forget no one will honor their vows and if you think about life that way you will never be surprised in business if people leave you then take it as a sign i'm doing something wrong right if there's some you know discontent in the marriage take it as a science and be like she doesn't appreciate me think about how i can appreciate her more right how can i make things better for her so that she wants to stay right so she gets excited she like she doesn't want like she's no energy anymore like okay cool why don't we have energy why don't i make her dinner once you know what i mean or what like whatever whatever that person's love language is i'm not get too deep in like on the marriage side but like you got to fill their needs customers and employees too like especially especially since we're selling service most of us are selling service and if you're selling service you need to fulfill the person's needs otherwise they're not going to fulfill the needs of your customers right are you investing in them do you want them to grow are you giving them the things that they need to move on and become rock stars so anyways i love you guys i hope you guys having an amazing amazing day and weekend hope you found this valuable as always thank you very much for your attention i know that you have many things to spend your attention and eyeballs on and i'm honored that you decided to spend the last few minutes with me on saturday morning lots of love guys if you're a gym owner and you haven't joined i promise we can help make you a bunch of money and make this business a lot easier for you so lots of love guys talk to you soon