Improve Faster Than Your Competition
Summary
- Set goals for your company, but don’t let early completion derail your momentum. Always have a plan for what comes next.
- If you manage a team, hold regular meetings to review performance. Don’t rely on popular business books that suggest weekly or monthly reviews.
- Implement daily touch bases, even if they are just 5 minutes long. Quick, frequent feedback helps your team improve faster.
- Competitors who have daily check-ins will likely improve their marketing faster than those who stick to longer, less frequent meetings.
- Smaller, frequent communication loops are more effective for business growth than large, delayed ones.
Video
How To Take Action
I would suggest implementing a few simple strategies to boost your business or personal growth. These don't require much time or money but can give you great results.
Set Continuous Goals: When you hit a goal, don't stop. Always have another goal ready. This keeps momentum going and avoids having downtime where you lose focus.
Daily Touch Bases: Hold a quick, daily touch base with your team. Even just 5 minutes to review what’s happening can be very effective. Frequent feedback helps everyone improve faster and stay aligned with goals.
Frequent Performance Reviews: Instead of monthly or bi-weekly reviews, consider more frequent check-ins. These don’t need to be long but being consistent in reviewing performance helps catch issues quickly and adjust strategies on the fly.
- Small Communication Loops: Focus on smaller, more frequent communication. This allows for quicker feedback and adjustments, which is more effective than larger, less frequent meetings.
These steps don't require a large investment of time or resources but can offer high value. By keeping communication frequent and goals continuous, you can maintain momentum and quickly adapt to changes.
Full Transcript
have you ever set goals for your company and then hit them ahead of time and then felt like oh what do I do until I set the next one oh I finished so I guess I'm done for the week what the if you have a team and you do a bi-weekly so twice a month meeting to recap the performance of marketing and this sounds simple but it's not the way that anybody any stupid business books are written they're like do this on a weekly do this on a monthly well then what's happening let's say that meeting that you have that you do every two weeks say it's 90 minutes or 2 hours your competitor has a 5 minute touch base daily with the marketing team I can tell you that based on science your competitor will improve their marketing at a much faster rate than you and so smaller more frequent communication Loops or feedback loops are more effective in a business than large delayed ones