It Has to Grow the Brand…
Summary
- Brands are built by consistently sharing messages and visuals; repetition is key to making associations stick with your audience.
- It's important to post about key aspects of your brand repeatedly, like The Rock does with his tequila, workouts, and family moments.
- Every post or piece of content should contribute to building or growing your brand; if it doesn't, reconsider doing it.
- Think about what you want people to associate with you, and keep reinforcing those associations over time.
- Remember, a strong brand isn't built overnight but through continuous and intentional effort.
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How To Take Action
I suggest starting by identifying the key aspects of your brand. Think about what you want people to associate with you. Is it your product, service, or a core value you stand for? Once you've figured that out, keep those associations front and center.
A good way of doing this is by consistently sharing messages, stories, and visuals tied to those key aspects. Just like The Rock constantly posts about his tequila, workouts, and family, you should frequently put out content that mirrors those parts of your brand. Repetition is powerful; it helps people remember you.
Next, make sure every piece of content you create serves a purpose. Ask yourself if it contributes to building or growing your brand. If it doesn’t, rethink it. Time is precious, and you want to make the best use of it.
For a low-cost strategy, use social media platforms to engage regularly. Post updates, share your progress, and interact with your audience. It could be stories, posts, or even short videos. The more people see you showing up with the same consistent message, the stronger the associations become.
Finally, remember building a brand takes time. It's not going to happen overnight, so be ready for continuous and intentional effort. Make it a habit to think long-term and stay patient, as brand building is like planting seeds—it requires consistent nurturing and care.
