It Has to Grow the Brand

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It Has to Grow the Brand…

Summary

  • Consistency is key when building a brand. Like The Rock, you should repeatedly share the same messages and images with your audience.
  • It's important to frequently associate your brand with certain things, not just once or twice. This repetition helps reinforce your brand in people's minds.
  • The actions and content you share should always aim to build and grow your brand. If something doesn't contribute to this goal, reconsider doing it.

Video

How To Take Action

I would suggest implementing consistency in your branding efforts. Look at successful personalities like The Rock, who consistently shares similar messages and images. Pick a few key messages or images you want your brand associated with and repeat them frequently across your platforms. This way, your audience will start to link these messages with your brand naturally.

A good way of doing this is to create a simple content calendar. Plan out when and what you will post, ensuring that each piece builds or reinforces your brand. You want to show consistency so your audience can recognize and trust your brand. It doesn't have to be elaborate or time-consuming; even regularly posting a few times a week is a good start.

Also, try to evaluate everything you post or do through the lens of your brand. If a post or action doesn’t align with growing or building your brand, reconsider it. This can save time and helps maintain a clear and focused brand image.

Finally, stay patient. Building a strong brand doesn't happen overnight. Keep showing up with the same core messages, and over time, people will associate those with you. Consistency, even in small, regular actions, makes a huge difference in reinforcing your brand successfully.

Full Transcript

if you look at the rock look at the things that he posts he's not posting teramana tequila one time he's not posting his workout one time he's not posting himself with his daughter and his family one time over and over and over and over again the brand is not just about the associations you make but how many times you make those associations and reinforce it to your audience if it doesn't build your brand or grow your brand you don't do it

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