It’s Never Just One Thing In Business

Summary

• Success rarely comes from one big solution; it's usually about doing a hundred little things right.
• In improving user activation for a product, more often than not, it's about removing unnecessary features.
• People can feel overwhelmed with too many features; they usually only need one or two things to get value.
• Focus on delivering the core value without distractions.
• Pay attention to why users might not be using a product; they often can't pinpoint specific reasons and provide vague feedback.
• Simplifying and removing clutter can significantly enhance user experience and product effectiveness.

Video

How To Take Action

I would suggest implementing a few small changes that can create a massive difference. First, focus on simplification. If you have a product or service, start by removing any unnecessary features. Think about what users really need to get the most value and eliminate anything that distracts from that.

A good way of doing this is by asking yourself, “What are the core benefits my users are looking for?” Then, streamline the experience to deliver those benefits efficiently. For example, if you run a small business and your customers come to you for a specific type of service, ensure that all your marketing and customer interactions highlight and make it easy to access that service.

Next, to understand user challenges better, pay attention to their feedback, even if it seems vague like “It just didn’t work for me.” Read between the lines and try to identify patterns in what they’re saying. Often, the root cause is simpler than it sounds—like a feature they don’t need or a step that complicates the process.

Finally, focus on one or two things at a time to deliver real value. Avoid spreading yourself too thin with multiple initiatives. Prioritize the changes that will have the highest impact based on your user feedback and streamline their experience.

By simplifying your offerings and honing in on what delivers the most value, you’ll create a more engaging and effective experience for your users. This approach not only saves you time and money but also aligns you closer to what your customers truly need.

Full Transcript

there's rarely a silver bullet it's usually like a hundred tiny things so like with school for example the amount of things that we do to increase activation for users it's not one thing and often times and this is a big one for everybody who's listening a lot of times it's from removing features it's there's too much people are overwhelmed because fundamentally most people only use a product to do one or two things and so we want to make sure that nothing distracts from them getting the core value that we're trying to deliver and that's going to be the stuff that you have to read between the lines because a lot of times they're not even going to know why they're not using it they're just like ah it just and like whatever they say right after it's like it was it was just it just didn't work with my whatever or like it didn't s with my calendar so I didn't use it like all the tiny little things and I'll tell you this from Building Products