It’s Now or Never

Summary

• I emphasize that as a leader, separating business entities and content teams is crucial for clarity and focus; it's never going to get easier, only harder.
• While producing content, it's vital to acknowledge the persistent challenges of business to avoid setting unrealistic expectations for others.
• I advocate for planning content in ways that integrate seamlessly with daily life to prevent disruptions to critical business activities.
• I've learned through experience that it's important to be wary of losing control and autonomy when content moves beyond the scope of one's business.
• It's essential to clearly outline the 'what' and 'why' when communicating changes to your team, focusing on clarity and not getting bogged down in the 'how' initially.
• I've learned the importance of team specialization; having people focus on a singular task or role enhances productivity and creativity.
• Reflective content creation can be beneficial for personal growth, offering insights into communication effectiveness and team empowerment.
• I encourage addressing team concerns about changes upfront to gain their buy-in and enthusiasm for the new direction.
• I understand that content creation should reflect my personal style and structure, which may differ from others; authenticity is key.
• It's crucial to eliminate bad habits rather than just adding good practices to achieve desired growth and success.
• Being able to predict business outcomes, especially in unfamiliar areas like content, becomes more challenging beyond a five-year span.
• I stress the importance of showing up and pushing through obstacles, even on difficult days, to fulfill commitments and produce quality work.
• I support integrating content creation into regular activities, like my walk and talk sessions, to optimize productivity and maintain momentum.
• I recognize that emotional and physical exhaustion is often a sign of hard work and dedication, and it's important to find satisfaction in completing tasks well.
• I believe it's okay to acknowledge and feel proud of a well-executed workday, even if it's tiring, and to allow oneself time to rest and indulge afterward.

Video

How To Take Action

I would suggest separating your content creation from your other business roles for better focus. Start by making a clear plan to divide these two aspects of work. Take the first step by designating certain days or times exclusively for content so it won't interrupt your main business tasks.

Think about challenges you face and share them in your content. This will help set realistic expectations for people looking at your journey. Be honest about the hard work and dedication it takes to succeed.

Plan content around your everyday life. Maybe, like me, you can record a "walk and talk" session to create content without it taking extra time. Use what you're already doing.

Explain changes to your team by focusing on what and why, before you get into how. This approach clears any confusion and helps team members understand the purpose.

Encourage team specialization. Let each person focus on one task or project. This will make them more productive and they'll do better work.

Reflect on your content creation process. How does it help you grow? Keep an authentic personal style in your content, so it's true to you.

Address concerns about changes right away. This will help your team get excited about the new direction.

Remember, don’t just add good habits, eliminate bad ones too. This makes a bigger impact on growth and success.

Even on tough days, push through obstacles. Show up and complete your tasks. Share your commitment to quality in your content.

Lastly, allow yourself to feel proud and rest after a hard but well-done workday. It's important for your mental and physical health.

Quotes by Leila Hormozi

"It's never going to be easier, it's only going to get harder"

– Leila Hormozi

"I don't think ethically I could make business content without talking about how hard it still is for me"

– Leila Hormozi

"It always ends up being better than I think it's going to be"

– Leila Hormozi

"I don't think that you can excite people about a company change until you addressed their concern"

– Leila Hormozi

"I don't care who it is, it could be your next door neighbor, as long as they're one step ahead"

– Leila Hormozi

Full Transcript

the whole leadership team when I was like this is what we're going to do they were all like people see Alex and Lea and acis.com as one entity we are separating our content teams so it's going to be Alex Lea and then there's going to be acis.com now or never it's never going to be easier it's only going to get harder I don't expect it to go perfectly late see you again today is a Content day I've been in here okay how's your day day is going good which means that I wake up I get my hair and makeup done and then I trash myself in content with a live stream an interview a podcast and and then ended with a new thing I'm doing which is called a walk and talk how do we get content in a way that doesn't take away from normal life I don't think ethically I could make business content without talking about how hard it still is for me that's not good for people to think that they're going to get to some point where business is easy it's just not true and I would feel really badly if people watched my content and thought that was what was going to happen hi how's it going how cute I know Meg my understanding is you guys just bought a big Production Studio is that right so we bought a large building a building um yeah yeah yeah yeah it's it's I don't know 10 minutes from here for makeup I was thinking like pink Browns type Vibe I've been I think if I'm doing a lot of stuff it gets oily quick cuz I'm going to be doing media all day I always look forward to content days but then the morning when I wake up for it I always feel the opposite because usually what happens I wake up and there's all this for work I start seeing file up on my as board I start seeing my slack messages go off and I'm like I'm going to do this I can definitely get in my head where I'm like frustrated if I don't have the right energy if I'm tired if I'm distracted because I got a slack message about something shitty which happens like more often than not it always ends up being better than I think it's going to be and I always feel like no matter what's happening I still show up and I can still get it done and then I have to go do hair and makeup which love the girls that do my hair and makeup but I feel antsy when I'm getting it done because it feels like oh my God I want to use my hands I want to use my eyes I want to be doing something else which is why I like to take meetings when I'm getting my hair and makeup done all right Michael and Jimmy we are yeah I'm it right here work so uh this is an overview of the videos that we have for next week I wanted to get some video ideas banked we basically came up with two different titles that I wanted to get your opinion on let me guess let me guess new year new [Music] me I'm kidding it is uh how to reinvent yourself this year uhhuh or how to be the best version of yourself in 2024 where are areas that we can do content to make easy it's like well if I had a studio and Alex had Studio was all set up then when I have an hour gap between meetings we can just throw in a recording session and that helps us facilitate content in a way that works for us and doesn't deter from the things that we're doing on a daily basis that move the business forward so I think something that might be a better angle because most people talk about building new habits i' would rather talk about why that fails and learning how to break bad habits or habits that are not conducive any longer to your goals tell me more about that so you're saying that it's more important to get rid of the bad habits that in your self growth who add new things to your life right because you can eat vegetables all day but if you don't break the habit of overeating cake and ice cream then you're not going to lose weight I've created a business where I have the flexibility that like there's an environment where it like makes my life better I think that there's a certain level of media and content where if it goes beyond the scope of acquisition. comom having control of it say if we were to go like mainstream media I would lose control and lose some autonomy and I just don't know if I'd be willing to do that I like the direction we're going now I've already gone from like all right doing like one day a month to like one day a week that's a huge jump for me so we'll see let me have some time to think about it separately cuz I want to come at it from a different angle and I actually want to ask Trevor to help me tomorrow when I meet with him perfect I will do that all right thanks guys no problem talk to you later all right bye took one bite but they they put them in the other room I took that as a sign that I I'm gaining weight and they don't want me to eat them um where do you what which room where are they they're in the kitchen Alex and I have different ideas for our content and as we get separate teams it's going to look different but the idea was we want to make it as easy as possible to make content I don't want it to detract from what I'm already doing I want it to be integrated as much as possible I've just always focused on Alex's brand it feels like in a weird way me focusing on mine I don't like feeling like I put less focus on his or I I give less support to it in any way but he is listen Alex is the first person to tell me I need to pay attention to my brand no I know he like mind me into you know doing what's best for me I think that in starting acquisition. comom part of it was wanting to feel like a sense of community even just for myself I wish I had had that from somebody who I felt like I could trust and who didn't have ulterior motives and who genuinely wanted the best and who didn't withhold Secrets I see a lot of people that reach really high levels of success you know billions of dollars but I feel like I can't relate to them I would love to reach that point and feel like I've brought people along for the journey that feels like a worthwhile challenge to have I know I just have three more things and I'm like I don't know if I'm going to be the same energy you know what I'm saying um would you want to end the Q&A a little early then no no no that's fine no we're fine R whenever you're ready Sam hey hey Sam how's it going hi how's it going what's up Evan hey how are you so tell me what was your question if you're setting unrealistic expectations and saying I should be working 20 hours a day then I would say like okay well I'm not the right person to help you with this I don't think that you're going to function well if it was irreversible it would be justifiable to say it took 2 months to make this decision but it's not irreversible at all you would have learned more and gained more skills in the last two months if you had already made the decision just like you learn how to manage your team you have to teach them how to manage you get out of your head and get into your behaviors I have the habit of not wanting to offend people and I think my voice my demeanor all these things contribute to like sometimes I watch my content like little tough there there's a difference between being rude or coming off with an arrogant tone when you're being direct and being Direct in a way that gives people more clarity when they watch your content I would like to get better at that not just for Content but for my company the skill of perspective taking is crucial to running a company every time I'm speaking I try to address all concerns on a global scale and then on a individual scale address the individual concerns that I would believe would exist I don't think that you can excite people about a company change until you addressed their concern I think the team actually has done really great with the change now you know there was really no talk when I announced it of like here's how we're going to split the teams I didn't talk about the how I just talked about the what and the why it was about a year ago I met with some of the top people just in social media in general and I asked them their team setups per channels and they were like as soon as you can split those teams like it's going to help them so much cuz their ability to edit your content versus Alex's will increase much faster if they're just doing one person's that made a lot of sense to me cuz it's the same as like product lines I'm not going to have somebody on two different products because I know I'm going to get more out of somebody if I have them focused on one do you actually feel like making content helps you be more reflective and thoughtful I think that content does help somewhat with reflection but it can be uncomfortable at times I don't tend to dwell in my emotions but when I make content sometimes that's helpful in conveying how I felt about something and showing people that I do care about something because I watch my videos and I see people's response to the different ways I speak and I can see what kind of words get the reaction I want which is people to take action from the content get value from the content and I think that translates over to my team as well okay and then this I go back to right and that's where I meet Caleb okay I realized that like a lot of my playbook actually and even just like how I make content came from Alex and not from me but we have completely different days in lives obviously we have our life together but like the way that he lives his life the way I live mine the way that he likes to structure things the way I like to structure things they're different and so it wouldn't make sense that we make content the same way the separation has to occur at some point between him and the business and I was just like dude I'm so sick of like living out of fear we can't act like an old company there's no nothing we don't gain anything doing that I don't expect it to go all right everyone welcome to the show we have Leila hosi the CEO of acquisition. comom here Ila welcome to the show thank you for having me I appreciate it think it's our job as we yeah enter a new year kind of asking our team and asking ourselves like how can we just push that a little bit more on your side like what's the areas that you're kind of looking at your team to kind of like hey is it more content is it growing the audience bigger is it more deal flow people see Alex and Lea acquisition. comom as one entity I realized that I was growing and so is Alex frustrated with that perception Alex has so many other things that he's going to be pursuing that it doesn't make sense to also have him so tied closely with acquisition oncom that starts with we are separating our content teams so there's going to be Alex Leila and then there's going to be acquisition. okay and right now we're making a lot of progress for the Alex and Lea cuz we've been sharing and then we're going to be bringing in people for the acquisition. comom as soon as like these two are separate I think the idea generation piece of it of like what kind of content we should be making will probably be the biggest increase because as you have one team working on one and one team working on another the ideas will start to generate faster and more because they have more thinking space because they're not having to think and switch between two and so if we can focus them more I think that they'll have more of that time to like level up their thinking and think like oh wait should we even be doing this platform for them like this and like really rethink the way that we do content probably in ways that we just haven't had the space to think about and that's what I look forward to is just like more creativity that's the piece of the smooth transition that I think um I feel really good about just adding more of me and then more of the team okay hello this is definitely the most that you filmed right on a day I mean like I feel like the YouTube and so like in the beginning when we did short when we worked with a vendor he would be at our house from 10:00 a.m. to 7:00 p.m. I mean I think it went really good I don't think we got a lot of like shorts oh really no we agreed and which side of the business do you think is going to be bigger in the next decade the media side of the business or the acquisition side I think that's a really tough one I know as I've gotten better I can see I can see a year and three years out now um I think further than five years is tough for me and it's specifically in areas that I am inexperienced so content is not something that I've done before and I haven't done it for more than a couple years and so I think it' be silly to say I can predict which wing of the business would be bigger cuz I just have less that I can compare it to I've studied way more business not content so I forgot we were doing this and wore these nice it's almost like I feel like it's like a gift from the world that like every film day something just happens to happen like the last two film days some big legal thing drops before before we film this film day I don't get my period until it's 17 days late and it happens on film Day morning and I'm like in bed for an hour and a half like just trying to be able to move I think that's the difference between I think content creation versus like capturing the content is there's a lot less staging or Perfection I guess I don't know so Caleb had an idea to do what he called a walk and talk he's always looking like what are things that you're already doing that we could film content while you do and I walk a lot so he was like we should just record while you're walking and make content I would look at it and say what do I gain from from not doing what I know I need to do you're gaining something or you are avoiding a negative you're avoiding stress discomfort the possibility of uncertainty if you measure feelings most of them pass within 20 to 30 minutes so I just got to get over the hump I don't also think tired is bad I think tired means I probably did a good job it's so hard to conceptualize goals I had way more people I looked up to and I just would ask myself would they do this or not would this action get me further or closer to that person's life I think that's a really useful frame for somebody who's just starting out and you're probably not that great at setting goals I don't care who it is it could be your next door neighbor as long as they're one step ahead often if you're not where you want to be in life better than remaining where you are and keeping your own whatever framework you've been using no matter what's happening I still show up and I can still get it done but it does always feel like at the same time always happens right before I walk into a podcast or walk into film day or walk into a YouTube video and I'm like damn if I didn't have this if I wasn't doing both of these things I feel like I would be so much better at content how do you manage knowing all these things are happening in a midst of content day but there's not a thing you can do in the morning make sure that I'm doing stuff so that I'm preparing everybody they all know that I'm going to be doing something they know where to put stuff if stuff's needed from me so I can get back to it later you know the assistants know they can call me if something's really urgent but I mean I'm not perect I check ship between all the stuff I can't not like I just like it it's compulsive for sure I just think it's part of the job I am exhausted I love no no we're good we're good we walk back yeah I mean I can keep talking I'm just like physically exhausted you know it's funny cuz like the end of a day of even like you know 10 12 meetings like that feels different than the end of a Content day there's like a million engines running in the back of your head during a Content day I feel quite physically exhausted after I do them but it feels satisfying like I I like that feeling I like feeling like a job well done like I did my best I did what I said I was going to do usually after that like I think that night I just went home and made some chicken nuggets and literally ate them by myself on the couch there's no hair like going completely alphaalpha on me right now Al Al check I Alp on three