Just Double Your Prices
Summary
- If you charge too little, you're telling the world your work isn't valuable. Instead, price your products to reflect their true worth.
- By doubling your prices, you might lose some customers initially, but you could end up working half the time for the same income.
- Use the time saved to experiment and improve your product. This can lead to an even better product and attract more customers.
- Over time, as the quality of your product improves, you can raise prices again to reflect that new higher value.
- Focus on selling to customers who appreciate the quality and are willing to pay for it, rather than just the quantity of sales.
- Remember, the world will believe in the value you put on your work if you believe it first.
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How To Take Action
I would suggest starting by assessing the true value of your products or services. Think about what makes them special and valuable. If you're charging too little, consider raising your prices to better reflect that worth. This shows confidence in what you offer.
A good way of doing this is to start by testing the waters with a price increase. You might lose some customers initially, but you'll actually get more time back. With this extra time, focus on improving your product. Experiment, try new things, and make your offerings even better.
As your product quality improves, consider raising your prices again. Focus on building a customer base that appreciates and values quality. These customers will be willing to pay for the increased value you’ve added. It's better to have fewer, happier customers who are willing to pay more for something great.
Remember, how you price your work tells the world how much you believe it’s worth. If you value it, others will, too. Shift your mindset from selling more to selling better. Focus on quality, not just quantity, and trust that the world will start to see your work as you do. This mindset shift can lead to long-term growth and satisfaction in your business and personal journey.
