Just Get To The Point

Summary

• It's crucial to grab attention in the first moments of your video.
• Avoid long introductions; get to your main point quickly—ideally within the first few seconds.
• Don't make a 45-minute video if you can convey the same information in five minutes.
• Aim for value per second, not just length of content.
• This principle is essential for anyone in education or content creation.
• Work on distilling your message into as few words as possible.
• Use tools like Hemingway to simplify your language to a third-grade level.
• Simplified language ensures more people understand your message.
• Even the most knowledgeable individuals appreciate simplicity because it requires less mental effort to consume.

Video

How To Take Action

I would suggest implementing a few strategies to make your content more engaging and valuable without spending much time or money.

First, start grabbing attention right away. If you're making a video or writing something, jump straight to the main point within the first few seconds. Avoid wasting time on long introductions. People have short attention spans, so get to the point immediately.

A good way of doing this is by distilling your message. Ask yourself, "Can I say this in fewer words?" If you can explain something in five minutes instead of 45, do it. It's all about delivering value quickly and efficiently.

To help with this, use a tool like Hemingway. Copy your text into it and simplify your language until it reads at a third-grade level. This makes your message easier to understand. More people will get it, and even experts will appreciate the simplicity because it takes less mental effort.

In education or content creation, focus on value per second, not just content length. Aim to make every second count. This keeps your audience engaged and ensures they walk away with something valuable.

Lastly, practice simplifying your language regularly. The more you do it, the better you'll get at making your message clear and concise. Over time, this will make a huge difference in how effectively you communicate and how well your audience understands you.

Full Transcript

it's all about the first moments and so some of you do have amazing videos that you spent a really long time on but it took you 45 seconds to get to the point of the video and you lost everybody you don't want to make a 45-minute video if you can say it in five it's about value per second not seconds of value and that by the way goes for everybody who's in education it's about how can I distill this in as few words as humanly possible and if you've never done this before take your words put them into Hemingway or any any writing app that gives you a grade level keep beating it up until you get it to third grade and then look at what the language like if you start speaking in that way people will understand you better if you make it simpler for people to understand more people will and the people at the top will simply enjoy it more because it requires less mental effort for them to consume it