Life update…
Summary
- I started making content before our business was fully established, focusing on gym launch and not yet on acquisition.com.
- Recently, I've recognized that my responsibilities as a full-blown CEO are demanding more of my time, reducing the time I have for content creation.
- Moving forward, my content will shift towards behind-the-scenes looks and more interactive formats, such as Q&A sessions and call-in shows.
- I understand the value of my content; it's been impactful, helping many to earn money they hadn't before, and I don't plan to stop providing this help.
- Recognizing the "season" you are in is vital, and currently, I cannot dedicate the same time to content prep as I have in the past, nor do I wish to.
- My passion lies in being a CEO and running a business, which excites me more than being a content creator.
- Focusing on capturing and sharing my real-life experiences as a CEO, rather than attempting to manufacture content or follow trends, is where I believe I can offer the most value.
- I hope my audience will appreciate this new approach, and I'm open to feedback on it.
Video
How To Take Action
I would suggest focusing on your strengths and the things you love. If you're an entrepreneur or someone interested in personal growth, and your passion lies in your work, not in creating content, that's okay! You can still share your journey by showing real-life experiences, just like I'm shifting my content to behind-the-scenes looks and Q&As.
A good way of doing this is to start small. Maybe share quick updates or lessons learned from your day as a CEO. This is low-cost because you're using your daily activities and interactions. It doesn't take much time, and it's high-value because it's genuine and can help others learn from your experiences.
Make sure to recognize what "season" you're in, like I've done. You don't need long hours to prep for content if that's not where you're at right now. Keep it simple and authentic. Listen to your audience – ask them what they want to hear or learn about, and incorporate that feedback. Interactive formats like Q&A sessions can be valuable and easy to set up.
If you're like me and are passionate about running your business, you'll find that focusing on capturing and sharing those genuine moments is more fulfilling and beneficial for your audience than trying to follow trends. Stay true to what excites you, and your content will reflect that genuine enthusiasm. Your audience will likely appreciate this honesty and sincerity in your approach and you can provide value by just being yourself and sharing your unique perspective and expertise.
Quotes by Leila Hormozi
"I'm going back into full-blown CEO mode where like I don't have the time that a lot of creators have"
– Leila Hormozi
"I would rather you guys see like the real of like what I'm doing every day"
– Leila Hormozi
"I'm not going to stop making content I know it's helpful"
– Leila Hormozi
"I love being a CEO I love running a business that's like literally what lights me up"
– Leila Hormozi
"I think that the better I can do at doing that and capturing it rather than like creating content and Manufacturing and trying to like ride Trends"
– Leila Hormozi
Full Transcript
video to kind of just explain a couple of changes that we're going to be making in regards to the content that we're putting out for those of you don't know I actually started making content when we didn't really have a business so we were selling gym launch couldn't start acquisition.com yet as of recently what I've realized is like I'm going back into full-blown CEO mode where like I don't have the time that a lot of creators have so you're going to see a different style of content more like behind the scenes more engagement with you guys ask you what you want to hear what you want to see you want your questions answered maybe some call-in shows I would rather you guys see like the real of like what I'm doing every day how I'm feeling about it I'm not going to stop making content I know it's helpful I know a lot of you have said like how much has changed your life you've been able to make money you've never been able to make that's never something I want to stop doing but I you have to know what kind of season you're in and I am not in a season where I can dedicate the prep time it takes to content like I used to and honestly I don't want to I don't want to be a Creator I love being a CEO I love running a business that's like literally what lights me up I think that the better I can do it doing that and capturing it rather than like creating content and Manufacturing and trying to like ride Trends and I think I have more to offer than that I hope that you guys like the new style that we're come out with um let me know what you think