Lying Always Leads to Failure
Summary
- Remember, the one guaranteed way to fail is if people think you're not telling the truth.
- A lot of marketing out there stretches the truth to the point where it just isn't true anymore.
- There's a clear difference between highlighting the benefits of something and being dishonest about it.
- It's crucial to talk about things that are actually true when you're marketing.
- One of our fundamental principles is to just state the facts and be truthful.
- If you think you can't sell something simply by stating the facts and telling the truth, then keep working on the product or service.
- The goal is to refine your offering until the facts and truth alone are compelling enough to convince customers.
- Only once you reach the point where facts and truth drive your sales should you launch your product or service.
Video
How To Take Action
I would suggest being honest in all your marketing efforts. Here's how you could do this in a few simple steps:
First, make a list of all the facts about your product or service. Focus on things that are true and can be proven. This list will be the foundation of your marketing. When you talk or write about what you offer, only use information from this list.
Second, ask yourself if these facts are enough to make people want to buy what you're selling. If you feel like the truth isn't enough, then it's time to work on your product or service. Improve it until the truth alone is compelling.
Third, once you have a solid product or service, create your marketing materials using only the facts from your list. Highlight the benefits but never cross the line into dishonesty. Remember, stretching the truth might seem like a short-term win, but being honest will build trust with your customers in the long run.
Finally, before you launch your product or service, check everything again. Make sure that all your marketing messages are based on the facts and truth. When you're confident that they do, go ahead and share what you've created with the world.
If you stick to these steps, you'll be on the path to creating a strong, trustworthy brand that people will want to support. Good luck!
Quotes by Alex Hormozi
"the one thing that can guarantee that you don't get to where you want to go is that people think you're a liar"
– Alex Hormozi
"a lot of marketing from a lot of people is exaggeration to the point of like it not being true"
– Alex Hormozi
"there's a difference between describing the benefits and outright lying"
– Alex Hormozi
"one of our big things in marketing in general is State the facts and tell the truth"
– Alex Hormozi
"let's keep working on it until the facts and the truth do the selling for us"
– Alex Hormozi
Full Transcript
the one thing that can guarantee that you don't get to where you want to go is that people think you're a liar a lot of marketing from a lot of people is exaggeration to the point of like it not being true there's a difference between describing the benefits and outright lying you want to make sure that you're describing things that are true one of our big things in marketing in general is State the facts and tell the truth I don't think I can sell this if I just State the facts and tell the truth well then let's keep working on it until the facts and the truth do the selling for us and then when that's true we launch it
