Marketing a Skin Care Brand

Summary

• It's perfectly fine to want to look good and have healthy skin.
• You shouldn't exclude women who wish to buy skincare based on their appearance.
• Focusing solely on the health aspect of skincare can limit your market reach.
• It is possible to care for your skin's health and also want to look attractive.
• A compelling vision could be to bridge the gap between looking good and maintaining healthy skin.
• You don't have to choose between appearance and health; it's beneficial to aim for both.

Video

How To Take Action

I would suggest implementing a business approach that caters to both the aesthetic and health needs of your skincare customers. To start, offer products that emphasize not only the health benefits but also how they can enhance the customer's appearance. This means showcasing before and after images that highlight improvements in skin clarity and glow.

A good way of doing this is by creating a marketing campaign that communicates your vision of "bridging the gap" between looking good and maintaining healthy skin. Use real customer testimonials to show that your products meet both desires, which can make your brand more relatable.

Another actionable step is to educate your customers through your platforms. Share easy-to-understand tips on how to maintain healthy skin that also looks good. This could be in the form of blog posts, social media content, or short videos. These should be focused on simple routines using your products, so users can see the dual benefits without feeling overwhelmed.

To ensure you're addressing your customers' needs, send out a survey asking what they look for in skincare. This will give you valuable insights to further tailor your product line and marketing efforts. Responses can guide you in developing new offerings that align with your vision of delivering both health and beauty benefits.

Finally, ensure that your pricing is inclusive by offering a range of products that cater to different budgets. This approach invites a wider audience, reinforcing the idea that good-looking, healthy skin is accessible to everyone, not just a select few.

Quotes by Leila Hormozi

"I want to look good like there's nothing wrong with that"

– Leila Hormozi

"I also want to have healthy skin"

– Leila Hormozi

"You will get a subset of the market"

– Leila Hormozi

"Can we take care of our skin and look good"

– Leila Hormozi

"Bridging the Gap between both like you don't have to choose one or the other"

– Leila Hormozi

Full Transcript

I want to look good like there's nothing wrong with that I also want to have healthy skin I don't think that you need to exclude women who want to buy skin care because of what they look like you will get a subset of the market you will limit yourself and the first thing I thought when you said that is why can't you do both you can speak to a greater mission of can we bridge the gap between the two which is like can we take care of our skin and look good when you focus on just like the health of your skin you're actually excluding a lot of the market who wants both cuz like do you care what you look like absolutely right so like I think that could find a really great vision in the Middle where you talk about Bridging the Gap between both like you don't have to choose one or the other