Maybe You Need to Offer Less

The Skool Games Top Widget2

Maybe You Need to Offer Less?

Summary

  • A friend had a $500,000 month with his newsletter.
  • He kept churn low by doing one Q&A call a month and sending one long newsletter.
  • Adding more calls and features actually increased churn.
  • Focusing on the essentials and making them really good reduces churn.
  • At Gym Launch, we shortened the content each version to prevent overwhelm.
  • Overwhelm was the main reason people canceled.

Video

How To Take Action

I suggest implementing some straightforward, low-cost strategies to see high-value results.

1. Less is More: Start by focusing on essential activities that deliver the most value. If you’re a small business or an entrepreneur, identify the one thing your audience needs and make it exceptional. For instance, it could be one comprehensive monthly blog post or newsletter that adds significant value.

2. Monthly Q&A Calls: If you provide services, consider offering one Q&A session per month. This allows you to address your audience's questions comprehensively and reduces the need for more frequent interactions, which can cause overwhelm and increased churn.

3. Avoid Overwhelm: Reduce the amount of content or features you offer. Like we did at Gym Launch, continually refine and shorten your offerings to prevent your audience from feeling overwhelmed. This means cutting out unnecessary features and focusing on clarity and conciseness.

4. Feedback and Iteration: Get feedback regularly from your audience or customers about what’s working and what’s not. Use this feedback to continually refine your product or service to meet their needs without adding extra complexity.

5. Focus on Quality: Make sure that the limited content or services you do provide are of the highest quality. This high level of value from fewer touchpoints helps reduce churn and keeps your audience engaged.

By implementing these strategies, you can create a more focused, high-quality offering that reduces churn, keeps your audience happy, and doesn't overwhelm them.

Full Transcript

friend of mine had a $500,000 month newsletter and I got on the phone with him I was like what did you do to keep your newsletter turned down he's like well I can tell you all the things I did that didn't work when turn was the lowest is when I did one Q&A call a month and I just stayed on until everyone's questions were answered and they got one really long written printed newsletter per month I was like okay well what did you do after that he's like I went from calls once a month to calls once a week and then I added in all these other things everything I added churn increased there's a lot of wisdom in deletion how few things do I need to provide if someone just consumed this one thing it pays for everything it's like just make that one thing really good gym launch in terms of the stuff that we had people go through I mean I think it's on its ninth or 10th version of it now and every version gets shorter it's how can we have them go through less cuz the number one issue that people cancel from was overwhelmed

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