Money Minute: Breaking Beliefs In Sales

Summary

• If I want to change someone's belief, I use a simple four-step method.
• First, I clearly state what they currently believe.
• Next, I explain why that belief is wrong.
• Then, I tell them what the right belief should be.
• Finally, I provide proof to support the new belief.
• This process is repeated for each belief that needs changing.
• It's a great way to create an effective sales pitch.

Video

How To Take Action

I would suggest implementing the four-step belief change method to improve your sales process. This strategy is simple, but powerful. Start by identifying a belief your potential customer currently holds about your product or service. Write it down as the first step.

Next, explain why this belief might be preventing them from seeing the full benefits you offer. Make sure to do this gently, so they remain open to change.

Afterward, share the new belief or perspective you want them to adopt. This belief should highlight the genuine benefits or unique features of your offering. Use clear and simple language to avoid confusion.

Finally, back up the new belief with solid proof. This could be testimonials, case studies, data, or any form of evidence that your audience finds credible. Doing this increases trust and makes the change in belief feel more concrete.

Apply these steps to each limiting belief your audience might have. By repeating this process, you create a persuasive narrative that leads them logically from their current state of doubt to a state of confidence in your product or service.

This method doesn't require a big budget or a lot of time; just thoughtful consideration of what beliefs need shifting and strategic communication. Start small, and you can refine your approach as you observe what works best with your audience.

Full Transcript

money in a minute if you want to break someone's belief there's four steps one is you say what they believe number two you say why it's wrong three you say what's right and then four you provide proof and you do that over and over and over again for every belief that you need to break and that's how you script out a sales pitch