Most Entrepreneurs Get This So Wrong
Summary
- If you have a successful outbound business with a high customer outlay to expense ratio, like 10 to 1, you're in a good spot.
- Before trying to increase your lifetime gross profit, consider scaling up what already works; if your system is efficient, scaling your team could be a game-changer.
- Recognize that your constraint might be the lack of know-how in recruiting, onboarding, and managing an outbound sales team.
- It's vital to create a strong training infrastructure to support your team's growth and effectiveness.
- Focus your energy and time on addressing the real bottleneck in your business; any effort not spent on solving this key issue may not be the best use of your time.
- When you manage to multiply your outbound team effectively, you're likely to see substantial growth across your entire company.
Video
How To Take Action
I would suggest focusing on what's already working for you. If you have a good thing going with a strong outbound business, it's time to hit the gas pedal. The key is to expand your team because that's what will really boost your company. But before you start hiring like crazy, you have to know how to find the right people and get them ready to work.
To do this, you've got to build a solid training system. This means you'll need clear steps that show your new hires exactly how to do their jobs well. It's all about giving them the tools they need to succeed.
Remember, you don't want to spread yourself thin doing a bunch of stuff that doesn't solve your main problem. Your time is precious—use it to fix the real bottleneck in your business. And if the bottleneck is not knowing how to grow your outbound team, then that's where all your energy should go.
Put simply, here's what you need to do:
- Take a look at what's working. If your customer revenue is way higher than your costs, that's awesome!
- Make a plan to scale up your team. More team members mean more business if they're trained right.
- Learn how to hire, welcome, and manage new salespeople. This is crucial. Don't skip it!
- Set up training that kicks butt. It should be easy to follow and help your team crush their goals.
- Stay laser-focused on fixing your main issue. Don't get distracted by other stuff.
Do these things, and you're not just looking at small changes. You're setting yourself up for giant leaps in your business. Take control of the problem, and you'll see everything else in your business grow too.
Quotes by Alex Hormozi
"You can 10x your outbound team you 10x everything in the company"
– Alex Hormozi
"Everything that you're spending your time on that is not that thing is a waste"
– Alex Hormozi
Full Transcript
had somebody the other day who had a an outbound business they do cold calls cold emails whatever to get customers and they're like okay we think we need to increase lifetime gross profit I was like well what your outse to be the C ratio he's like 10 to one I was like okay why do we need to do that why can't we just 10x your team it's like I don't know it's like okay well that's the constraint so you not knowing how to recruit onboard manage salespeople for your outbound system the fact that you have no training infrastructure is the problem as soon as you get that you can 10x your outbound team you 10x everything in the company everything that you're spending your time on that is not that thing is a waste
