My $100M Leads Affiliate Marketing Guide

Video

Summary

• To launch my book "100 Million Dollar Leads," I wanted to leverage affiliate marketing techniques to demonstrate the concepts discussed in the book.
• I offered a virtual book launch event for free and invited everyone to promote it with a unique URL.
• To incentivize affiliates, I offered to join a live Q&A for the audiences of the top 10 affiliates and provided two bonus book chapters for anyone who brought at least ten people to the event.
• The affiliate strategy involves having a dual customer approach: you have both the affiliate avatar and the customer avatar to cater to.
• For a successful affiliate strategy, identify ideal affiliates and design compelling offers for both the affiliate and their audience.
• Providing value to the affiliate's audience is crucial; create offers that align the interests of the affiliate, the audience, and your own.
• Affiliates may promote more vigorously when they see personal gain or value for their audience in the promotion.
• Ensure your communication with affiliates is clear, set expectations, and keep them updated regularly to encourage continuous promotion.
• Divide your promotional campaign into three phases: Whisper, Tease, and Shout, each with its own timeline and strategy.
• Continue delivering value throughout the promotional campaign, not just focusing on the product or event being advertised.
• Affiliates should be given the tools and content to promote effectively and should feel part of a mission or cause, rather than just being paid promoters.
• Be mindful of the frequency of your promotion to avoid audience fatigue.
• Providing value along with promotion, much like entertaining movie trailers, makes people more receptive to your messages.
• The affiliate marketing strategy I used demonstrates how it's possible to garner significant promotion at no cost by providing value and aligning incentives.
• Having affiliates holds you to a higher standard since they expect excellent treatment for their audience, pushing you to refine your promotional strategies.
• The affiliate marketing approach not only raises awareness but also helps to build trust and credibility with new audiences through association with respected affiliates.

How To Take Action

I would suggest starting with a free or low-cost value offering to attract interest, just like I did with my virtual book launch event. You can create excitement without spending much by offering something valuable for free. This could be a free service, a valuable piece of content, or a special discount.

Then, you could partner with others who share your audience. This is like the massage therapist partnering with local businesses to offer free massages. Think about who has access to your ideal customers and offer them something that benefits them as well as their audience.

Communication is key. Keep your affiliates informed and excited. Let them know they are part of a bigger mission. This keeps them engaged and more likely to actively promote your offer.

Also, consider how you're going to roll out your campaign with a Whisper, Tease, Shout strategy. Start dropping hints early on (whisper), then share small, enticing details (tease), and finally make a big, loud push right before your launch or event (shout).

Remember, you have to deliver huge value to both your affiliates and their audiences. Make your offer so good that it would be crazy for them to say no. It's not just about making sales; it's about building trust and a community around your brand.

Lastly, it's important to manage expectations—both yours and your affiliates'. Be clear about what they can expect from you and what you expect from them. Keep your promises, and always over-deliver. This builds credibility and makes it more likely that others will want to continue working with you in the future.

Now, go give it a shot, and keep your focus on aligning incentives for everyone involved.

Quotes by Alex Hormozi

"The key to making it a big deal is to make it a big deal"

– Alex Hormozi

"The best analogy I've heard from this is something called whisper, tease, shout"

– Alex Hormozi

"If you just try to get people for the money, then it means you've hired mercenaries"

– Alex Hormozi

"The standards that the affiliates will have for how you treat their customers will be even higher than how you treat your customers"

– Alex Hormozi

"If you can find a way to make it a win-win-win, you unlock as much traffic as you want for whatever it is you're trying to sell"

– Alex Hormozi

Full Transcript

book 100 million dollar leads absolutely free and to give you a visual of that that's like an entire Stadium full of people promoting your thing and now imagine those people leaving that stadium and then entering their own individual stadiums and shouting being like go check this thing out and the best part is it's absolutely free I was thinking to myself like what would be the craziest way that I could launch this book to make a big Fanfare about it because my first book 100 million dollar offers was all about making a crazy offer to people as in making an offer so good people feel stupid saying no and I tried to make the book A meta example of the concept within the book I talk about having elements to enhance the offer having a big price to Value discrepancy and so I offer the book for 99 cents but included a course which most people would charge thousands of dollars for absolutely free without even asking people to opt in for it all of this was just to demonstrate the value equation which was the core concept of that book now my 100 million dollar leads book is a different book it's about advertising in order to get leads and so I was like okay well if I wanted to demonstrate all the concepts in that book I'd have to do something totally different than how I did with offers and so with this I was like well how do I show that can get lots of leads with a book and so I was like I'm gonna hold a big book event so I'm going to hold a book launch event it's me virtual and it's going to be free and everyone's invited and I'm going to see how many people I can get to this thing and I'm not going to do it the way I could do it which would just be like I could post it on my social media I probably get plenty of people to go I wanted to use every single one of the methods I talk about in the book to promote the book itself and one of those methods is called affiliate marketing and so the way that I actually did this in the real world was that we created an affiliate opt-in which is just put your name your email your phone number and then what we would give them is a unique URL so a custom link that if someone clicked their link it would take them to the leads opt-in page for the event but it would be tracked back to them and then the top 10 Affiliates I said I would hop on a live q a call with their audience if they won and they were in the top 10. anyone who got at least 10 people to show up to the event I would give two bonus chapters for my book that I'm not going to release with the book as an added benefit and if you think about this it's because I want to incentivize the highest Affiliates to promote the most and become competitive but I don't want somebody who has like a hundred percent email list to think oh I'm never going to win that why bother well there's also a prize that everyone can win there's scarcity at the top but then just a tiny hurdle for everyone which is actually one of the strategies I talk about when creating an affiliate compensation system because it actually works the same way whether you're promoting an event or supplements or Widgets or Services it all works the same way so inside this video I'm going to talk about who to pick to affiliate with how to onboard them properly and set expectations how to get them to start advertising and how to keep them advertising along the way and a little bonus of how to structure that off all right so the first thing that you have to figure out when you're creating an affiliate strategy or influencer strategies who's the ideal affiliate one of the more advanced advertising strategies is that you actually have two customers now you have your affiliate Avatar and then you have your customer Avatar so now it means that you have to deliver to two types of people rather than one and that's where it gets more complicated if you're starting out that being said there's different ways of doing this in different Industries for example if I'm a brick and mortar business my affiliate strategy is let's say I'm a massage person I could then go and say okay what are all the big businesses in the area and say okay these guys hire 10 new employees a week it's a big Corporation I say hey Mr Corporation I want to give each of your new employees two free massages on the house here's a coupon you can give it to them in their new employee packet why would that business say no to giving their employees some sort of treat and for me I'm happy to just get new customers and if I make that partnership now with 10 or 100 companies then I'm going to be able to fill up my books and how much did that cost me in advertising literally only the effort to reach out to them and make the ask right and so you have with an affiliate strategy two levels of offers what's the offer you're going to make them and then what's the offer they're going to make on your behalf to their customers right and so the two free massages is my cut is my offer to their customer which in this place is an employee which totally underrated strategy because they'll never see you as competition but then also why am I going to make this offer to the employer the offer to them is your employees will like you more and have a better onboarding experience and be de-stressed by having this thing and you'll be perceived as a more caring employer that's the offer I don't need to like incentivize them and pay them or do anything like that because it's in their best interest to the same degree if I'm still that massage therapist I might go to a chiropractor and say hey some of your people get their backs cracked and they probably need someone to massage anybody who gets their back crack with you I'll give them a massage on the house and then all of a sudden that chiropractor gets 50 new patients a month will send you a certain percentage of those patients now you could also even pay them on top of that to further incentivize them but typically if you do a really good job and you establish a relationship they'll start doing that and if you're really smart about it you'll start referring them business too and then that is where you really start the machine going that's a brick and mortar example an influencer example is probably what most people are used to which is like hey use my discount code for 10 off and then the influencer gets some Kickback now sometimes that's just a straight endorsement you pay them to post which is much more like paid advertising or you do some sort of split based on what they bring you which is much closer to affiliate advertising which is what I'm talking about a third version of this is the main way that I used to Market this book which is affiliate marketing which is much more common in the internet marketing world this covers a huge amount of people who have lists and audiences that they have trust with what you have to do is say Hey you will gain trust with your audience the trade is that sometimes they do lose trust with their audience which is why people pay to get Affiliates ultimately your brand matters a lot with why they would trust their customers and their Goodwill with you and so the reason in my opinion that the book launch which is not here but pretend I have my book right here has gone well using the strategy is that many people in my audience trust that I'm going to over deliver which I absolutely am to Their audience and so Their audience will then associate the value they get from me with them and so it's almost like them getting free Goodwill by promoting my stuff right and that's what you want the crazy part about the affiliate strategy that I'm going to outline for you is that I actually have zero Financial incentive which is not common most the time if you go to a social media you know you get some influencer and you're like hey will you promote my supplement brand they're like well what's my split right because they're like I'm going to be taking some Goodwill out of my audience so I need to be compensated for that but if you have such Goodwill you might do it for free if you actually thought that it was good I mean think about when a friend of yours is like hey what pair of shoes are those you're like oh love these shoes or I love this bag or whatever it is you're being an affiliate just in a micro with your micro influence to that business and you do it because you feel like you will actually gain in relational Capital because that person will go buy the shoes use the shoes love the shoes tell you about it associate with you that's why you do it the affiliate strategy that I learned from my process was simple I have two layers of Affiliates and I think this is useful for anyone when you're thinking about your products or your business is that I've got my super affiliate level and then I've got regular Affiliates the key difference is that I like to have two polar opposite strategies the people who are super Affiliates have big audiences and they tend to be competitive more status driven Etc and so I want to align what they want which is status with what I want which is people what I decided to do was say hey and this is going to be pretty key and I haven't I haven't explained this publicly yet so you know enjoy I said the top 10 will get an AMA live with me to Their audience now here's why this is unique and different one I have a very small supply of time like I don't speak in public very much I think in the last year of companies that I don't own I've done one speech I try and limit my supply of time that I'm available to other people's audiences imagine you're now in the audience of this super affiliate and he says Hey register for this book of it now if I'm the customer or on that person's audience I think what's in it for me why don't I just go to Alex's thing rather than clicking your link or why do I click your link for someone else's well here's why this benefits them so if I'm the affiliate I say hey click my link so that our community can have the prize rather than me saying hey the top 10 Affiliates get supercars right because why does that benefit Their audience because if I did if I did it exactly that hey let me help me win my contest that is withdrawing from Their audience but if I do it this way then I can say hey I actually want to support you in your audience and that way when you make this email to your list it doesn't cost you anything and so that's why I engineered it this way so that this is just Goodwill they gain and the reason why is aligned so that their incentive my incentive and the audiences that are all aligned towards the same outcome which is to get the click and sign up for the event so whenever you're making something for any affiliate you want to align all of the incentives to the greatest degree possible now when you say I'm just going to pay them that aligns your incentive and their incentive but not the audience's incentive and so the more aligned incentives you get the bigger the outcome now the second level is regular affiliate so if you're like okay well right now I think the top people all have like a thousand people that they've sent over to uh the book launch for us and so if you have a thousand total followers the likelihood that you're going to send all thousand is probably pretty low and so you might be like well why even bother so you have to answer that question which is why I have the second tier so why bother even affiliating to begin with why bother even promoting this I said if you get more than 10 to show up to the event just 10 people and if you have an email list or you have any following whatsoever even if you don't have any of those things you just know 10 people who you think it would be valuable you don't have to have any marketing skills to get 10 people to a thing and the reason you would do it remember aligned incentives is that they trust that if I say hey this is going to be worth it I'm going to deliver on that and the reason they might be able or willing to make that bet is because if I've said it in the past that it would be worth it I have delivered on that and so give you a bit of context I've only emailed my list I think like three or four times in the past year and I've made a lot of content we put out 250 a week a thousand pieces of content a month so 12 000 a year right roughly in terms of pieces of content and only four pieces of content that I say I think you guys should go check this out it's worth the time right not to say I don't think the other time is worth it but if I'm going to make the ask I want to make sure that whatever they get is far in excess because let's say every piece of content 80 of people think it's good and 20 of people think it's mid whatever okay but if I know that 99 of people are going to believe that it's going to be amazing then that's one where I have a low risk of saying hey you're going to get more than your time by doing this or by watching this and so from the big picture perspective when you're promoting this you don't want to like smash everyone all at once the whole time because then people get sick of you right the best analogy I've heard from this is something called whisper T shout and I heard this somewhere at some event and I don't know who originally came up with it but I just love this you've got whisper T shout and this is really like the three phases of promoting anything so whisper is where you drip itty bit like not even hints you're just building anticipation and so this is like the Godzilla scene in the movie theaters that's just like the foot and it's just says may 2025 right and so they don't tell you the plot there's no character development it's just enough to get you excited that's all it is within the context of this book over the last two years I've just been sprinkling little stories maybe like up another day of riding another like just oh got another thing I got something good for you like and I'm just showing just not a lot not saying what's inside of it not talking at all about the contents just saying I'm writing a book and there's some and it's going to be good you guys are going to love it right and showing the work because let me give you a quick example on this is that if I said I spent two years making this 10 minute video How likely would it be that you think that video was good compared to I said hey I spent two hours on this 10 minute video you'd probably be way more likely to watch the 10 minute video that I spent two years working on and so the same thing works with whatever projects you want to sell the further out you can show them that you're working on this thing the more they'll believe that you have invested in it and I learned this from an early mentor of mine he said the key to making it a big deal is to make it a big deal and so like it doesn't matter what you're doing if you tell people that something's a big deal then they will believe that it's a big deal and so I can't say it more simply than that and so if I show you that I've been working on this for two years then when I say it's finally ready people be like wow he's worked a long time on this I want to check it out so you build curiosity here we transition to the t-space let me let me walk you through so phase one is six weeks plus out that means like three months out 12 months two years out you're just Whispering that's all we're doing here then we get into teasing so this is where you you peel back a corner of the page and you and you show one page or you do a reading of a paragraph or you make videos about some of the content right that's inside the book now you don't show the whole thing you just zoom in on a little bit just just a clip just a little something something so they're like now I have a prediction of what type of value I'm going to get from this thing right now you're looking at the trailer right that's 30 seconds long that has a couple dinosaurs running in and out you're like oh there's there's action in this like you get a general direction of what this movie is going to be about this is six weeks to seven days then you transition to shout shout is the last seven days leading up into the thing at this point you're not whispering you're not teasing you're not hinting you're like this is the thing it's gonna be awesome be there and most of this is reminders a big part that most people mess up and this is what I see a lot of marketers do overall is they spend six weeks shouting right people literally get bored of your thing before before it even happens because you've talked about it so much right so that's number one and you want it to be a you want it to feel like this it's like intermittent intermittent more frequent and then you Crescendo up into whatever the event is right and you get big lots of money there you go all right when we're in the shout phase how effective you are at the shout is actually predicted by everything you did before that and so what happens is most people don't provide enough value before they say hey I've got my thing right and so what they have to do is they start having to artificially create value and increase their content frequency in order to approximate having provided value beforehand and so they try and provide value and ask and provide value and ask at the same time and it just looks disjointed because they don't have any good will to withdraw from and so then they ask and Shout even harder and louder until eventually no one listens to them you don't want that we want to be really careful about when we're shouting it is super effective but then you burn it out quickly and so you want to use it right here so it leads to the event during the whisper and tease phase this is something that my brain director and I Caleb had a long discussion about which is during these time periods are we going to only talk about the book it's like well no what about during the cheese phase are we only going to talk about the book no we're going to still provide value the exact same way we have been in the exact same volume we have been and then added it on top so think about that you're like wait that sounds like more work sure is my team's behind the cameras this way the idea though is that why would I want to decrease the value that I'm providing my audience during the time when I want to ask them to do something even more it's like no not only do I want to make sure that I'm providing my regular value which is about business content in general growing businesses scaling sales marketing Etc but then I also want to talk about the book and if you want to be clever with it whenever you're making your advertisements because this is an advertisement it just means making other people know about your stuff that's what I'm doing right you want to still make sure that the advertisement itself is still valuable like who here likes going to the movie theater and then watching the trailers I love watching the trailers before a movie like I'm bummed if I don't get the first 15 minutes before the movie why because they are valuable they're entertaining I like watching them and so there's a reason they design them that way people share trailers why because it's valuable and if you share the trailer what did it do you got more people to find out about it which is why well-designed advertisements provide value to the person and let them know about the thing that's the magic throughout this whole process if you think about value as this line This is constant all the way through it it's unchanging all right so we're providing value the whole time and then we sprinkle in whisper whisper then we start showing more details about what they're going to find out the value that they're going to get and then we remind we remind we remind until the event meanwhile still posting value still adding to the audience so that each of these hit because think about this every day you have new people who come into your world and they don't have two years of Goodwill so I have probably more people coming to my world right now because so many more people are promoting my book that I actually have to deliver more value than I ever have because I have so many new people who are now going to find out about my stuff and what a shame it would be if they enter my world and then the only thing they have is a smash for me saying go grab something go check out my virtual event right so I have to be delivering in higher amounts because I have more people than ever who are seeing your stuff right that's the idea and that is the whole concept between the three-phase attack of whisper tease shout and for everyone who wants to use paid influencers paid Affiliates endorsements I have tons of money examples costs and returns how to calculate it how to set what percentages for what tiers of Affiliates how to set up multiple tiers how much value I put in each one have all of those and all the best practices that I've used inside of here I didn't want to include in this video not because I don't want to share it because I think a lot of people get lost in the numbers and you probably want to read and reread it again in front of you which is why it's in the book so if this is interesting you're like man I would love to find a way that other businesses could advertise my stuff on my behalf and do it for free or do it only after I've made money so there's no risk to me then Affiliates are your play so let's talk about the actual mechanics of this all right so for me because I didn't have to do payouts it became significantly easier for me to get Affiliates all right right because typically when you have an affiliate there's two ways to do it you can have paid and unpaid So Paid Affiliates either pay them with money or you scratch their back they scratch your back right this is the collab this is the I'll promote your thing if you promote my thing now for me I don't feel confident that I could promote a lot of my affiliate stuff just being really candid because I don't know if they're necessarily at that level yet or I wouldn't risk the trust that I have built with my audience just being very candid but they're not asking me to do that so that's okay now on the unpaid side they have to get other things and that's where I'm adding those extra bonuses in in order to get them to want to do it when you have a paid affiliate you have to get them to fill out all these forms taxes so that you can pay them and they can be seen as uh I don't even remember what it is maybe it's a K1 or a 1099 I think it's a 1099 they get a 1099 from your company because they all have sent you money and then you have to send them money back and there's all these forms you have to have them fill out now the good thing with this is that if someone goes to the trouble of doing this they'll likely that they want to promote a significantly higher so there are benefits this if I'm in a B2B business all day long I want to have a little bit more friction I want to qualify the affiliate I want to make sure that they're sending the right types of people to whatever it is that I have especially if I'm selling services now I have a book which is delivered without my time and so I'm willing to forego some of the friction that I would normally put it with a B2B business in order to get more scale and volume in a b2c scenario so for here the way the opt-in form worked for our affiliate campaign if you've if you want to check it out you can go to acquisition.com forward slash affiliate and what you'll see is you'll see a first name last name email phone and that's it and you'll see a button when they click that the thank you page and we did it in two ways the thank you page has their now custom link that they can use to promote your thing and they get an email because sometimes people lose it or they don't screenshot or whatever that also has a copy of that this sounds like tiny stuff but sometimes like the extra email or putting on the thank you page makes a 25 difference in the amount of people who promote your stuff and as a side benefit here we actually changed the banner on top of the submit form and increase the amount of Affiliates who decided to sign up on the opt-in Page by 60 all right and so little things can still make huge differences in the Campaign which is why I'm sharing these tiny details with you now when you want the Affiliates to sign up if you want volume you make it easier if you want quality you make it harder and the push-pull in business is figuring out where the sweet spot is for your for your products at your price point I'm going really Mass market for a book which is considered probably a pretty cheap thing all right and so I can go all the way on this side and then I'm trying to make this as easy as simply possible so like how long does it take to sign up to be an affiliate of the book 30 seconds and literally someone can go 30 seconds and then make a story on social media and immediately share it and get leads right so I made it really low time delay remember the value equation we can still apply it to every step in this whole process so the value is they become an affiliate the time delay is 30 seconds the effort and sacrifices they type their stuff in and the perceived likely that it works is they click submit and if it works they're done right so we still apply the same four variables to every step in this process to get the most amount of people to promote your stuff now from your promotional aspects there are two big promotions that you'll be running concurrently again remember I said there's two types of customers well that means that I'm running marketing campaigns to the customers who I want to show up to the event and I'm also now running campaigns to the Affiliates to remind them to promote the vet right because once you get the affiliate that's the easy part the hard part is getting them to advertise your thing and so this is where reminders reach outs like tokens here's Starbucks just getting them engaged messaging them to remind them to keep doing it because the thing is is if they promote it once it'll help a little bit but if they promote it consistently throughout the whole time they're all in and the depth that you will get with their audience because their audience will see that they are bought in you will carry on some of that trust when you make your offer for whatever it is so one of the important things is that I have a big list of people who are going to this event and so I said hey it would mean the world to me if you shared this event with your audience so I sent two emails to that big list and from those two emails we got 9 000 people to say they wanted to register now I share on my story I shared in other places but the majority of that came from my email list who decided to become Affiliates and promote it to their audiences here's a mistake that a lot of people make is that they will then keep messaging the the audience that's supposed to show up to the event to promote the event and then they lose Goodwill in that audience and so I opt to do two Max three advertisements over the entire length of whatever your campaign is to let them know that the opportunity exists and even within those messages I assume that my customers are going to be the vast majority of people are going to read this so be smart about what you're saying don't be like oh man we're gonna sell a shitload of books here right like you can't say that right like because your customers are like that's how he sees me right you don't want that and so the idea is like this is going to be an amazing event like you want to continue to edify the event and follow the same messaging buckets that you would about the main thing but then tie in the why it ties to the mission for them to also support you and the whole cause overall and so for us we sent two emails that created nine thousand and then once they get onto that list then they've given you permission to give them way more information but even then I tend to just because probably my communication style in general I tend to communicate thoroughly but not as frequently like some people want to email every day that's not my vibe and so every week and we set set the expectation up front you will get two emails a week from me from now until the day of the Fig and that way they can think okay there's five weeks I'm gonna get ten emails from it done and then what do I do when I make my promises I keep my promises and so I say the first email is going to be more content that you can then use because I'm going to give them stuff in real time now what did we do with the content I told you I gave them the black book was there any more stuff of course there was but I didn't give it up front because I knew that everybody's going to take that stuff because now that's their Insider Intel that shows that they have more inside knowledge than anyone else does which is why people click their link and also gives them stronger brand Association but then three weeks in I'm going to give them another big packet of stuff that they can then use so that I can guarantee that their ads don't get stale as they promote my thing just like I would for myself so I would not give them that same Advantage because I want them to promote it and I want it to work two emails a week one with the content and the other with the update of where they stand because a lot of people are like well where am I how many do I have and this is the part that a lot of people don't get it's like you have to give them tracking back now the more advanced you are as an affiliate marketer and people who manage networks Affiliates sometimes you need to have back-end tie-in so they can get pixel 5 fires and all sorts of stuff now for me because of the nature of this event I didn't mess with any of that because I wanted to make it very easy very light lift for all the Affiliates and I wanted to be more on Goodwill and if they're aligned with the cause more than because they're trying to get a paycheck the right Affiliates are also stoked about the thing right and this is a piece that I think a lot of people miss when they do this is they're like if you just try to get people for the money then it means you've hired mercenaries if you get people for the cause you've hired missionaries right and you want missionaries not mercenaries because mercenaries will just go to the next person who has the highest bidder and then you basically have a reverse race to the bottom you have a race to the top in terms of how much you're willing to pay them to promote your thing which is not a type of business that I want to be in and so I'd rather say hey you're not going to get anything but you're going to get all this Goodwill and if you're associated with that or you want to associate with that then here's a way to do it that's fast and easy and so we provide them even more value than the people who are on the list in their sphere like it's not as more value it's different value that they would find interesting like me explaining how I'm doing this affiliate thing is valuable for them so that they can use it on their own stuff because these are all marketers and promoters in their own right have their own businesses and so for them half the value is seeing what I'm doing behind the scenes so that they can employ it themselves I'll bet you a third of the list of the nine thousand are just want to see what I'm doing and aren't even planning to promote it at all and that's okay I'm fine with that right but by the way if you are going to promote go promote the tldr here is provide value to them just like you would a customer give them stats of where they're at be consistent with whatever promises you make be upfront about the expectations that you have of them and what expectations they can have of you and then stick to those and then the last week the last few days a couple extra reminders and then you're on and then after that you announce the winners and you give them the prizes that you promised and when you choreograph all that together you might be like man that's a lot of work well yeah but so is so valuable is having 9 000 other people promoting your stuff for you because if you think about at the end of the day there's two people who can promote what you have you and other people and there are more of them than there are of you there's a lot of people in the world and there's a lot of people who don't know who you are and so if you can find a way to make it a win-win win you unlock as much traffic as you want for whatever it is you're trying to sell and so the win-win-win because I'm going to say this against I think it's important is that you have to win the affiliate has to win and most importantly Their audience has to win and if you can if you can show them that Their audience wins by them associating with you you will unlock the doors to as much promotion as you want and the coolest part I'm saying this again is that this is absolutely free anyone can do this and all you do is you lead with value and you have to remember that you now have two customers you have your Affiliates that you have to make offers to and deliver on and Market to and provide value to and you have the customers yours and their customers that you know have to deliver on and I will tell you this the standards that the Affiliates will have for how you treat their customers will be even higher than how you treat your customers and the main thing is is because everybody thinks they treat their customers better than they really do and so they expect anyone else to treat them with the utmost respect in care having Affiliates forces you to raise your own standards for how you how good you are at messaging and advertising in general which is one of the things I kind of like about it because it gives me a little bit more pressure to keep over delivering and I will tell you that there are a couple things that I made a couple tweaks that I made to how we're promoting the book that I only made after some of my closest friends were like dude I'm gonna be pushing this to my whole audience and I was like I need to say this different I need to word this differently and these tiny tweaks that I think will give huge up huge outcomes for us and them but I wouldn't have done if I didn't have that next level of pressure and so that is the complete behind the scenes affiliate guide of how I promoted this book 100 million dollar leads and maybe by the time you see this we'll be at 10 000. and real quick if you have an audience that's big or small and you've enjoyed the content or you enjoyed the last book and you think that your audience or your friends would enjoy the next book then you can go register and actually promote it at acquisition.com forward slash affiliate and there's no Financial incentive and you can tell your audience that you have no Financial incentive for doing it and the idea is that if they click your link you might enter to win but I forgot to say the last little secret which is that if you just get over 10 people to the event I'll give you two bonus chapters that I'm not going to release in the book just for every single person who brings 10 people to the event because it means so much to me that I didn't put the value in the book just to give it to you guys because I knew that I wanted this to be special and I wanted to demonstrate what I say in the book in real life and now that you understand the affiliate strategy that I'm using to promote 100 million here is the next video for making you more dollars