My Biggest Secret for Content Ideas

Summary

• I use Twitter as a testing ground for content ideas; I tweet frequently and monitor audience reactions.
• When a tweet resonates with my audience, I repurpose it across other platforms, like Instagram and YouTube.
• Successful tweets around a common theme can evolve into a more in-depth YouTube video.
• The key is to have a low-risk environment to experiment with content, maximizing the opportunity to learn what works.

Video

How To Take Action

I would suggest using Twitter like a playground for your ideas. Tweet often. The cool thing is, tweets don't take long to write and they're free. Keep an eye on how folks react to your tweets. When you see lots of likes or retweets, that's a signal: people like what you're saying.

Take those popular tweets and use them again on other spots like Instagram or YouTube. These places are where more eyes can see them. It's smart because you're not starting from scratch. You're using what you already know works.

If you find you've got a bunch of tweets people love that all talk about the same thing, you're onto something. That's when you take that idea and dive deeper. Make a YouTube video about it. Why? Because you already know people are interested. It's like you're giving them more of what they already enjoy.

Remember, the key is to try stuff out without worrying too much. It's about learning what your audience likes. This is all about taking small steps that don't cost you much money or time. So start tweeting and see where it takes you. Keep it simple and watch what gets the thumbs-up from your crowd. Then, take those winning ideas and spread them wider. It's like making sure a good joke gets to tell in all the best places. That's how you get folks to listen and come back for more.

Quotes by Alex Hormozi

"Twitter overall was just a meta experiment"

– Alex Hormozi

"I Tweet stuff all day long just as it comes up"

– Alex Hormozi

"when people find something interesting we repurpose the hell out of it"

– Alex Hormozi

"they become Instagram posts they become shorts"

– Alex Hormozi

"if you can create a place where you have low risk to experiment you should lean into that as much as possible"

– Alex Hormozi

Full Transcript

Twitter overall was just a meta experiment like I Tweet stuff all day long just as it comes up and when people find something interesting we repurpose the hell out of it they become Instagram posts they become shorts and if we have you know three or four five or six that that do really well around a specific topic then that becomes a long YouTube video and so all of those are just micro experiments and I think if you can create a place where you have low risk to experiment you should lean into that as much as possible