My Favourite Business Tactic For The Holidays
Summary
- If you need to make quick cash during the holidays, create a 10 times better version of what you sell.
- Offer a premium experience, like driving customers to events or providing a year of personalized service with your cell phone.
- Focus on something unscalable and price it 10 to 20 times higher than your normal rate.
- This strategy could help you double your monthly revenue and keep most of the extra cash.
Video
How To Take Action
I would suggest implementing a strategy to make quick cash by enhancing your existing offerings. Identify your current product or service, and then think about how you can make it 10 times better. For example, if you run a small gym, you could offer a premium membership that includes exclusive one-on-one sessions or personalized fitness plans.
A good way of doing this is by adding personal touches that aren't normally feasible on a large scale. This could mean providing a premium service where you handle all customer concerns personally, maybe by giving them direct access to your cell phone for a year. If you're a consultant, offer to run an exclusive workshop or a multi-day retreat.
To make it work, focus on making this enhanced offering significantly more expensive, about 10 to 20 times your regular price. The exclusivity and personalized service justify the cost, and there will always be someone willing to pay for top-tier experiences. This premium service can be offered during special times like holidays when people are sometimes more willing to spend on unique experiences.
Remember, this approach is about creating a unique, unforgettable service that justifies the higher price. By doing so, you can potentially double your monthly revenue with minimal additional ongoing costs, allowing you to keep most of the extra cash.
Full Transcript
if your business needs to make quick cash during the holidays this is my favorite way to do it take whatever you sell and make a 10 times better version think you driving to a customer's house picking them up taking to the movies flying out for a retreat for multiple days doing a year of personalized level of service with your cell phone something entirely unscalable on something that's 10 to 20 times more expensive when you do that you can double your monthly revenue for the month and pocket almost all of that extra cash for yourself
