My Secret for Cold Calls

Summary

• If people hang up or don't answer, give them a reason to stay on the call.
• Don't pause right after introducing yourself because that gives them an opportunity to hang up.
• Start your conversation quickly and with confidence to keep the other person interested.
• Begin the call with your main message or offer, much like ordering at a restaurant before they can object or interrupt.
• This technique can create curiosity and keep people engaged on the phone.
• When we started Gym Launch, I learned that diving straight into the pitch worked effectively during cold calls.

Video

How To Take Action

I would suggest implementing some small changes in your approach to phone calls that can make a big difference. Start by diving right into your main message or offer without hesitating. For instance, if you're making a sales call, as soon as someone answers, immediately tell them what you have to offer. This keeps the person on the other end interested and curious about what you'll say next.

Another simple tactic is to avoid pausing right after introducing yourself. If you give them a chance, they might hang up. So, build confidence and keep the conversation flowing smoothly. Think of it like ordering at a restaurant: you want to place your order before they're distracted or have the chance to suggest putting you on hold.

These strategies require little time or money but can increase engagement significantly. The key is starting strong and maintaining momentum in your calls, leaving your audience intrigued and engaged. Implementing this change doesn't cost anything except a bit of practice and confidence. With each call, you'll get better at not giving the potential customer time to lose interest.