My Secret for Cold Calls
Summary
- When cold calling, it's critical to give the prospect a reason not to hang up right away.
- One effective tactic is to quickly launch into your pitch before the prospect has a chance to object or hang up.
- This approach leverages curiosity, making people more likely to stay on the phone and listen.
- For example, when placing orders with restaurants, I get straight to my order details immediately, not giving them a chance to ask questions or put me on hold.
- This method can be applied to sales: launch directly into your pitch to maintain the prospect's attention and increase your chances of success.
- This strategy was very handy when we started Gym Launch; we did everything from scratch, including cold calling, and this direct approach really worked.
Video
How To Take Action
I would suggest implementing a direct approach when making cold calls or pitching to prospects. This means getting into the pitch quickly without giving them a chance to hang up. Here's how you can do it:
Be Prepared: Before you make the call, know exactly what you will say. Write a short script that includes the most important points you want to make.
Start Strong: As soon as the person answers, jump right into your pitch. For example, say, "Hi, I have an amazing new product that can save you hours every week!" Don't give them a chance to interrupt.
Use Curiosity: Make your pitch intriguing. Say something that makes them curious to learn more. For instance, "We've helped businesses like yours double their revenue—let me tell you how."
Be Confident: Speak clearly and confidently. If you sound unsure, they are more likely to hang up. Practice your pitch until it flows naturally.
Quick Follow-Up: After your initial pitch, quickly follow up with an immediate benefit. For example, "Today only, we have a special discount that you can't miss!"
Adapt for Personal Growth: Even if you're not in sales, this strategy of diving right into the main points can help in personal interactions and networking. Start conversations with a confident statement about what you do or what you're passionate about.
By diving straight into your pitch and leveraging curiosity, you create a sense of urgency and interest that keeps people talking. This method is low-cost and high-impact, making it perfect for small businesses and entrepreneurs.
Full Transcript
ilila I'm a sales rep second day at work and I really not able to get people to commit to an appointment people hang up or don't answer I would say that you need to give them a reason to not hang up so I'll give you a little tactic um like Alex does something that I picked up which I think is uh it's also a sales tactic when I used to be cold C that I picked up from him so for example if we are calling to place an order in like you know say like a restaurant or something and they're like before they can even say like can I put you on hold or have a moment to object he just goes straight into he's like i' like number 11 with Pickles this whatever right so back in the day I don't know if you guys know this but when we started gym launch like I did like we did everything from the beginning and so I'd be doing the cold calling and uh I would just when someone answered the phone when I was cold calling I wouldn't even give them the chance to say anything I would just go straight into my pitch and so it was like almost because of I think curiosity people just stayed on the phone um which I thought was actually pretty funny
