Niche Content Can Make You Money
Summary
- Niche content will make you a lot more money if that's what you're selling.
- On my Instagram homepage, I only see philosophy stuff, comedy, and gym equipment because that's what I look at.
- I often get shown comedians with 5,000 to 10,000 followers, and equipment dealers and manufacturers in my feed.
- Equipment dealers and metal fabricators are not always the best marketers.
- These accounts may not be huge, but I get served everything in those spaces on Instagram because it's what I'm into.
Video
How To Take Action
I would suggest implementing niche content strategies. Focus on the specific thing you're selling or passionate about. For example, if you’re into gym equipment, create posts about the latest gear, share workout tips, and review equipment.
A good way of doing this is by researching what your target audience is interested in. Look at what’s trending in your niche. This can be done with minimal investment by using free tools like Google Trends or even just observing what gets the most engagement on social media.
For personal growth, find what resonates with you. Are you into philosophy or comedy? Curate your content feed to serve you these topics. Follow relevant influencers and educators who share valuable insights. This way, you’re constantly learning and staying motivated.
For a small business, take advantage of Instagram's algorithms by consistently posting high-quality niche content. Even small accounts can get noticed if they are consistent and valuable. You don’t need to spend a lot of money on ads; organic reach can be highly effective if you’re targeting the right audience.
Additionally, engage with your audience. Reply to comments, participate in niche-related discussions, and collaborate with other small accounts in your space. This doesn’t require a lot of time or money but can significantly increase your visibility.
Focus on being specific and consistent. High-value, low-cost strategies like these will help you hone in on the right audience and grow effectively.
Full Transcript
Niche content will make you a hell of a lot more money if that's what you're actually selling if you go to my homepage as a user of Instagram all I have is philosophy stuff comedy and gym equipment CU that's what I look at I get tiny comedians like 5,000 follower 10,000 follower comedians get shown to me all the time and equipment dealers and Equipment manufacturers and metal fabricators not always the best marketers they're not huge accounts but I get served everything in that space on Instagram because that's what I'm into