No Niche Is Too Small
Summary
- I've never found a niche so small that you can't make $100 million a year in it. Even a niche like insurance billing for obesity has massive potential.
- Start with something you know well and can dominate.
- Only expand when the demand is so high that the new opportunity will more than double your current revenue.
- Don't make small adjacent moves; aim for moves that can 10x your growth.
Video
How To Take Action
Implementation Strategies
Focus on Your Niche
I would suggest starting with something you know really well. Pick a niche where you can be the best and dominate. Even if it seems tiny, you’ll be surprised at its potential. For example, a niche like insurance billing for obesity is massive because of the high demand and specific need.
High-Value Growth Moves
Expand only when the demand is so high that the new opportunity will more than double your current revenue. Think big. Don't make small, adjacent moves. Instead, aim for moves that can 10x your growth. This way, your efforts lead to significant returns.
Low-Cost, High-Value Actions
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Market Research: Start by doing some basic market research in your niche. This doesn’t have to cost a lot of money. Use free tools and resources available online to understand your target market better.
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Networking: Connect with other experts in your niche. Attend free webinars, join online forums, or participate in social media groups. This helps you learn from others and may open doors to collaborations and opportunities that can significantly boost your growth.
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Skill Mastery: Focus on improving your skills related to your niche. Spend time on low-cost or free online courses and resources. Master what you’re already good at and become the best.
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Test Marketing: Use low-budget Facebook or Google ads to test your market. See how people respond to your offers. This can give you valuable insights without a large financial commitment.
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Customer Feedback: Ask your current customers for feedback. Use surveys or one-on-one interviews to understand their needs and preferences. This helps you serve them better and can give you ideas for future growth.
By focusing on these actionable steps, you can maximize your results without spending a lot of time or money.
Full Transcript
I've yet to find a niche that's so small that you can't do $100 million a year in it I've yet to find it like even my registered dietitian lady who helps people Bill Insurance like that's a big market like the big problem of obesity and insurance who pays for it like there's a huge need there and if she becomes 10 times bigger she could do 40 million bucks a year so just start with what you know you can master and crush and then move on and you don't really want to go broader until you have so much demand that the opportunity of making the expansion more than Nets you your current Revenue so it's not like you don't want to make an adjacent move for a double you want to make an adjacent move for a 10x