People Only Need One Reason to Buy Your Stuff
Summary
- People don't buy because of the total value; they buy because one thing is worth it to them.
- Instead of making a long list of features, focus on creating value items that alone exceed the price.
- Each bonus should be worth more than the price, which helps you consolidate and focus on the most appealing items.
- Only include the sexiest, punchiest bonuses that make someone want to buy just for that alone.
- Think of each bonus as needing to pay rent to be included; they must earn their place.
- You only need one strong reason for someone to make a purchase.
Video
How To Take Action
I would suggest implementing these strategies to boost your business or personal growth:
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Identify Key Value Items: Focus on a few key features or bonuses that alone are worth more than the price you're asking. Instead of a long list of features, highlight the top 3-5 that would make someone feel it's a steal.
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Segment Bonuses: Every bonus or add-on you offer should be strong enough to justify the price by itself. For example, if you’re selling a course, each module should provide enough value that even if someone bought just that module, they’d feel it was worth it.
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Quality Over Quantity: Only include the most attractive and powerful bonuses. Imagine each bonus is “paying rent” to be there. If it’s not compelling enough to make someone want to buy just for that, it shouldn’t be included.
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Test Appeal: Run quick surveys or ask for feedback from your audience on which features or bonuses they find most valuable. Use this input to refine your offerings, ensuring you're focusing on items that genuinely attract interest.
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Clear Communication: Ensure your marketing materials clearly communicate the value of each feature or bonus. Make sure each message highlights how one specific benefit can greatly improve their situation or solve a major problem.
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Evaluate and Adjust: Regularly review the effectiveness of your features and bonuses. If a particular item isn't drawing the interest you expected, don't be afraid to replace it with something more compelling.
By focusing on these points, you'll make your offerings irresistible and increase the likelihood of conversions. Remember, it's not about having a lot of features; it's about having a few that are incredibly valuable.
Full Transcript
people don't buy because of the aggregate value they buy because one thing is worth it to them and so rather than trying to make this list that adds up to this thing it's more about how do I have as many very legitimate value things that on their own are worth an excess of the price and so trying to think about my bonuses for anything that way so how do I make this just every single bonus has to earn its weight that it has to be worth more than the price and that'll force you to also get a little bit more Consolidated on the bonuses and really just focus on the sexiest stuff I want have the punchiest most distilled every one of these if you read it you you'd want to buy for this alone it's like taking mental rent it's like every one of them has to pay rent to be there because they only need one reason to buy
