Personal Brands and Business Are NOT Separate Anymore

Summary

• Your personal brand and your business's brand are intertwined; they're one and the same now.
• Being authentic is crucial because people can sniff out insincerity.
• If people believe you're genuine, they're more likely to support you and your business.
• Authenticity means acting without fear of punishment, much like how you'd behave in an empty room.
• Share aspects of your personal life, like your family and experiences, to form a genuine connection with your audience.

Video

How To Take Action

I would suggest starting by intertwining your personal story with your business brand. Show who you are, talk about your life—mention your family, hobbies, and experiences. When you share bits of your journey, people feel more connected to you. They'll likely cheer for you and support your business because they see the real you.

Being authentic means you act the same way you would if nobody was watching. Think about what you would do in an empty room. That's your genuine self. Don't be afraid to show that side of you to the world. People appreciate honesty and can tell when someone's not being real. If customers feel like they know you, they trust you more. And when they trust you, they want to buy from you.

Here's a simple way to do this: When you post on social media or write about your business, mix in personal stories. Take a picture with your family at an event, or share a lesson you learned from a challenge you faced. Remember, it's not just about selling a product; it's about forming a bond with your audience.

Don't overwhelm yourself trying to reinvent your brand all at once. Take small steps. Share a personal victory or struggle in your next newsletter. Upload a behind-the-scenes photo of your workspace with a personal anecdote. Keep it real and related to your brand's message.

By blending your personal and business brands, being your true self, and inviting people into your life, you build a brand people want to be part of. It’s a low-cost way to make a big impact and grow your business.

Quotes by Alex Hormozi

"your personal brand and your business's brand they're not separate anymore"

– Alex Hormozi

"authenticity is going to rule here"

– Alex Hormozi

"if you are full of it, people are going to figure that out very quickly"

– Alex Hormozi

"if you're not full of it, and you invite people along into your journey, you talk about your kids, and your spouse, and your business, people cheer for you"

– Alex Hormozi

"behaving as if you could not be punished"

– Alex Hormozi

Full Transcript

your own personal brand and your business's brand they're not separate anymore authenticity is going to rule here if you are full of people are going to figure that out very quickly and they're not going to buy from you and they're not going to want to participate in your journey but if you're not full of and you invite people along into your journey you talk about your kids and your spouse in your business people cheer for you well what is being authentic how do you do that behaving as if you could not be punished the many things that we don't say or don't do because we're afraid someone's going to say something if you're in an empty room you have almost no potential for punishment and so it's how you act as if you could not be punished is how you are authentically