Pick The More Epic Story…
Summary
- When I have to choose between two options, I always go for the one that makes for a more epic story.
- I've thought a lot about this approach, and it consistently proves to be a winning mindset.
- Choosing the epic story can result in either an epic success or an epic failure, but both are valuable.
- People don't regret their epic stories when they are older; they regret the stories they never told.
Video
How To Take Action
I would suggest implementing this mindset by applying the "epic story" approach to both your business decisions and personal growth.
For Entrepreneurs and Small Businesses:
- Make Bold Decisions: When choosing between two business strategies, pick the riskier one that could lead to a more significant reward. It might fail, but even that failure could become a powerful learning experience and story.
- Innovative Marketing: Create marketing campaigns that are memorable and bold. Don’t settle for the same old tactics; invest in fun, eye-catching, and creative campaigns. This doesn’t have to cost much; social media can be a great platform for this.
- Lead by Example: Show your team that taking risks is okay and share your epic stories of success and failure. This will create a culture where employees feel comfortable thinking outside the box.
For Personal Growth:
- Take More Risks: Whether it's in your career or personal life, choose the path that offers growth. This could mean taking on a challenging project at work or learning a new skill.
- Share Your Stories: Open up about your experiences, both good and bad. Sharing your epic stories can inspire others and provide valuable lessons for them.
- Reflect and Act: Regularly reflect on your choices and ask yourself, “Will this decision make an epic story?” Use this as your guide to push beyond your comfort zone.
By focusing on creating and living out these epic stories, you'll enrich your personal experiences and elevate your business's trajectory.
Quotes by Alex Hormozi
"When I'm forced to make a decision between two things I prefer to choose the one that's the more epic story"
– Alex Hormozi
"I've thought about that frame a lot and it's still continued to win out"
– Alex Hormozi
"Either you have an epic story of failure or you have an epic story of success"
– Alex Hormozi
"No 85-year olds are regretting their epic stories"
– Alex Hormozi
"They are regretting the stories they never told"
– Alex Hormozi
Full Transcript
when I'm forced to make a decision between two things I prefer to choose the one that's the more epic story I've thought about that frame a lot and it's still continued to win out because either you have an epic story of failure or you have an epic story of success but no 85-year olds are regretting their epic stories they are regretting the stories they never told
